Company profile

We have been passionate about trade fairs for more than 60 years. Our customers reward us for this by making our Spielwarenmesse® the world’s no. 1 in our industry each year. We connect toy markets worldwide, with international subsidiaries and trade fair participations in China, India, Russia and Turkey. This portfolio is complemented by Insights-X, the meeting place for the paper, office supplies and stationery industries. In spite of the challenges posed by location and time constraints, we manage to represent complete markets by devising concepts that span industries and quickly picking up on new trends. To this end, we keep in personal contact with our business partners and always focus on service.



Our versatile offering is based on the three trump cards of knowledge, trends and contacts. Within our trade fair programme, we give our customers and partners the chance to experience markets and industries.


Programmes of presentations like the Toy Business Forum at the Spielwarenmesse® impart practical knowledge. We go the extra mile with numerous newsletters, industry expertise and new formats such as the Spirit of Play magazine, complementing our trade fair service with an information platform.


We systematically promote trends and innovations. With our international experts, we keep our finger firmly on the pulse of the markets and make each of our trade fairs a trend barometer. Formats such as the PressPreview, TrendGallery and ToyAward are ideal springboards for product innovations set to conquer the markets.


Good business thrives on personal contact. That is why we maintain close cooperation with industry, trade and associations. Through this, our events create meeting points for industries and their players, offering them a convenient way to maintain existing contacts and meet new business partners.