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Neues Vortragsangebot: Mit der ToyAcademy der Spielwarenmesse ganzjährig Toy-Know-How sammeln

Das Toy Business Forum in Halle 3A rückt während der Spielwarenmesse vom 2. bis zum 6. Februar 2022 mit seinem Vortragsprogramm branchenrelevante Themen in den Fokus. Um Marktteilnehmer künftig auch unterjährig über neue Entwicklungen auf dem Laufenden zu halten, schafft das Team der Spielwarenmesse mit der ToyAcademy ein neues Informationsangebot. Internationale Experten geben Einblicke in Themen wie z. B. Handel, Märkte, Digitalisierung und Nachhaltigkeit.

Ab dem 17. Juni startet die ToyAcademy mit dem Vortrag „Handelslandschaft im Umbruch – E-Commerce und seine Folgen für den traditionellen Spielwarenhandel“. Darin thematisiert Iselie Iglesias, Analystin bei Euromonitor International, die aktuelle Lage des Spielwarenfachhandels und gibt einen Ausblick auf die Herausforderungen, die nach der Pandemie auf diesen zukommen. „Die Spielwarenbranche entwickelt sich rasant. Gerade für den Fachhandel ist es daher sehr wichtig, das ganze Jahr über einen aktuellen Marktüberblick zu erhalten“, erklärt Ernst Kick, Vorstandsvorsitzender der Spielwarenmesse eG.

Der erste Videobeitrag der ToyAcademy steht in englischer Sprache auf www.spielwarenmesse.de/toyacademy on demand zur Verfügung. Außerdem haben interessierte Zuschauer die Möglichkeit, nach dem Vortrag die Präsentation über Euromonitor International kostenfrei herunterzuladen. Der entsprechende Link kann der ToyAcademy Webseite entnommen werden. Ein weiterer Expertenvortrag ist im Herbst geplant.

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