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Spielwarenmesse

Spielwarenmesse 2021: Neuaussteller und Startups prominent platziert

  • Förderung junger und innovativer Unternehmen vor Ort
  • Service-Pakete für gelungenen Start in die Messewelt

Die Spielwarenmesse ist der wichtigste Branchentreffpunkt für nationale und internationale Fachhändler und Aussteller. Messe-Neulinge und junge Unternehmen profitieren vom 27. bis zum 31. Januar 2021 von besonderen Konditionen. Deutsche Startups werden bei einer Teilnahme am Gemeinschaftsstand Junge Innovative Unternehmen von der Spielwarenmesse eG und dem Bundesministerium für Wirtschaft und Energie (BMWi) unterstützt. Das New Exhibitor Center bietet internationalen Neuausstellern einen einfachen Einstieg in die Messewelt. Beide Flächen sind in das von der Spielwarenmesse eG ausgearbeitete Hygiene- und Sicherheitskonzept eingebunden.

Große Chance für deutsche Markteinsteiger

Als Teilnehmer am Gemeinschaftsstand Junge Innovative Unternehmen erhalten Startups aus Deutschland ein Allround-Paket vom Team der Spielwarenmesse. Es beinhaltet die Ausstattung der zwischen 6 und 15 m2 großen Stände, verschiedene Marketingservices sowie einen Gemeinschaftsbereich und eine Besprechungslounge. Auf Wunsch werden die Besprechungstische mit Schutzscheiben aus Plexiglas bestückt. Die teilnehmenden Unternehmen werden vom Bundesministerium für Wirtschaft und Energie (BMWi) mit bis zu 60 Prozent des Beteiligungspreises gefördert. Das Programm gilt nur für Firmen, die unter zehn Jahre alt sind, weniger als 50 Mitarbeiter beschäftigen, ihren Sitz in Deutschland haben und eine innovative Geschäftsidee vorweisen. Dazu zählen beispielsweise Dynamiko Holz und Spiel, LoopBaby (Bostanci) und Heldberg. Interessierte Hersteller können sich noch bis zum 15. November unter www.spielwarenmesse.de/anmeldung anmelden.

Unterstützung auf internationaler Ebene

Erstausstellern bietet die Spielwarenmesse mit dem New Exhibitor Center eine ideale Platzierung auf der Weltleitmesse. Die prominente Lage in Halle 3A ist ein beliebter Anlaufpunkt für Fachhändler und Einkäufer, die auf der Suche nach Neuheiten sind. Zudem profitieren alle angemeldeten Neuausteller von dem sogenannten Ready-to-go Package, das besonders günstige Konditionen enthält. Das Paket umfasst einen 6 m² großen, repräsentativen Messestand inklusive kostenlosem WLAN sowie begleitende Marketingmaßnahmen in den Print- und Online-Medien der Spielwarenmesse. Für 2021 haben sich u. a. die Firma MTM-GIFTS aus Belgien, SmartBee Club aus Polen, das ukrainische Unternehmen Uma&Umi sowie PSC Games – The Plastic Soldier Company aus Großbritannien angemeldet. Alle Informationen zum New Exhibitor Center sind unter www.spielwarenmesse.de/newexhibitorcenter erhältlich.

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Die Spielwarenmesse ist der wichtigste Branchentreffpunkt für nationale und internationale Fachhändler und Aussteller. Messe-Neulinge und junge Unt ernehmen profitieren vom 27. bis zum 31. Januar 2021 von besonderen Konditio nen. Deutsche Startups werden bei einer Teilnahme am Gemeinschaftsstand Jung e Innovative Unternehmen von der Spielwarenmesse eG und dem Bundesministeriu m für Wirtschaft und Energie (BMWi) unterstützt. Das New Exhibitor Center bietet internationalen Neuausstellern einen einfachen Einstieg in die Messew elt. Beide Flächen sind in das von der Spielwarenmesse eG ausgearbeitete Hy giene- und Sicherheitskonzept eingebunden.

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