Open

Spielwarenmesse

Spielwarenmesse: Auf der Suche nach neuen Trends

  • Neue internationale Teammitglieder für das TrendCommittee
  • Beobachtung von wegweisenden Branchenentwicklungen

Die Spielwarenbranche unterliegt permanenten Veränderungen. Deswegen ist das TrendCommittee jedes Jahr auf der Suche nach neuen Trends. Im Auftrag der Spielwarenmesse verfolgen 13 Experten weltweit die Entwicklungen der Spielwarenwelt. Ab Mitte Oktober 2020 werden die Rechercheergebnisse des TrendCommittees bekanntgegeben. Die aufgespürten Trends werden auf der Spielwarenmesse vom 27. bis zum 31. Januar 2021 in Szene gesetzt.

Frischer Input für Trends

Das internationale TrendCommittee setzt sich aus Marktforschern, Trendscouts und Journalisten zusammen, die weltweit Trends und Neuheiten verfolgen. Für die 72. Spielwarenmesse steuern zwei neue Mitglieder Ideen und Expertenwissen bei. Clara Blasco ist Design- und Trendforscherin beim AIJU, dem renommierten Technologiezentrum für Kinder- und Freizeitprodukte in Spanien. Über zehn Jahre forscht sie an Nutzerpräferenzen und Trends, womit sie Spielzeugunternehmen und Kinderbetreuungseinrichtungen bei Produktentwicklungen unterstützt. Seit 2017 hat sie sich auf Forschungsprojekte mit dem Schwerpunkt Nachhaltigkeit für Nutzer und Konsumenten von Spielzeug und Kinderprodukten fokussiert. Sujin Lee aus Südkorea hat bereits über sieben Jahre Erfahrung in der Spielzeugbranche gesammelt und entwickelte verschiedene Patente auf Spielzeuge. Seit letztem Jahr führt er eine datenbasierte Kommunikationsplattform für Eltern und Kinder und informiert in seinen monatlichen Reports über Trends in den Medien, im Onlinehandel sowie im stationären Handel.

Zukunftsorientierte Trendforschung für 2021

Die Trends der Spielwarenmesse unterliegen konkreten Kriterien. Im Zentrum stehen mittelfristige Branchentrends, welche die Spielwarenwelt in den kommenden Jahren beeinflussen werden. Dabei sind diese schon ansatzweise Thema in einschlägigen Medien und in den sozialen Netzwerken – auch wenn sie den Markt noch nicht spürbar beeinflussen. Nach Definition der Spielwarenmesse muss jedoch bei einem Trend das Potenzial für Massentauglichkeit und Internationalität gegeben sein. Das TrendCommittee hat dabei die entscheidende Aufgabe, unter der Berücksichtigung der genannten Kriterien, die relevanten Entwicklungen aufzuspüren.

Das komplette TrendCommittee der Spielwarenmesse im Überblick:

John Baulch (Herausgeber, Toy World Magazine, Großbritannien)

Clara Blasco (Design- und Trendforscherin, AIJU Toy Research Institute, Spanien)

Jackie Breyer (Journalistin, The Toy Book und The Toy Insider, USA)

Daniele Caroli (Journalist, Parents’ Choice, Russland)

Axel Dammler (Marktforscher, iconkids & youth international research GmbH,

Deutschland)

Steven Ekstract (Journalist, License! Global, USA)

Philippe Guinaudeau (Marktforscher, Kidz Global, Frankreich)

Lena Hedö (Journalistin, Lek & Babyrevyn, Schweden)

Gabriela Kaiser (Trendberaterin, TRENDagentur, Deutschland)

Urszula Kaszubowska (Journalistin, Branza Dziecieca, Polen)

Sujin Lee (CEO Ggem Factory, Südkorea)

Reyne Rice (Journalistin und Trendexpertin, USA)

Jane Wong (Journalistin, TOY INDUSTRY, China)

Extbase Variable Dump GeorgRinger\News\Domain\Model\NewsDefault prototype persistent entity (uid=189, pid=85) crdate => protected DateTime prototype object (2020-07-09T13:06:59+00:00, 1594300019) tstamp => protected DateTime prototype object (2020-07-13T07:49:02+00:00, 1594626542) sysLanguageUid => protected 0 (integer) l10nParent => protected 0 (integer) starttime => protected DateTime prototype object (2020-03-26T09:31:00+00:00, 1585215060) endtime => protected NULL feGroup => protected "" (0 chars) hidden => protected FALSE deleted => protected NULL cruserId => protected 16 (integer) title => protected "Spielwarenmesse: Auf der Suche nach neuen Trends" (48 chars) alternativeTitle => protected "" (0 chars) teaser => protected "" (0 chars) bodytext => protected "

Die Spielwarenbranche unterliegt permanenten Veränderungen. Deswegen ist das TrendCommittee jedes Jahr auf der Suche nach neuen Trends. Im Auftrag d er Spielwarenmesse verfolgen 13 Experten weltweit die Entwicklungen der Spie lwarenwelt. Ab Mitte Oktober 2020 werden die Rechercheergebnisse des TrendCo mmittees bekanntgegeben. Die aufgespürten Trends werden auf der Spielwarenm esse vom 27. bis zum 31. Januar 2021 in Szene gesetzt.

" (438 chars) datetime => protected DateTime prototype object (2020-07-13T09:59:00+00:00, 1594634340) archive => protected NULL author => protected "" (0 chars) authorEmail => protected "" (0 chars) categories => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) related => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedFrom => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) falRelatedFiles => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedLinks => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) type => protected "0" (1 chars) keywords => protected "" (0 chars) description => protected "" (0 chars) falMedia => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (1 items) 0000000071e453f6000000007471e03a => GeorgRinger\News\Domain\Model\FileReference prototype modified entity (uid=1695, pid=85) uidLocal => protected 81 (integer) title => protected NULL description => protected NULL alternative => protected NULL link => protected "" (0 chars) showinpreview => protected 1 (integer) configurationManager => protected TYPO3\CMS\Extbase\Configuration\ConfigurationManager singleton object objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered concreteConfigurationManager => protected TYPO3\CMS\Extbase\Configuration\FrontendConfigurationManager singleton object flexFormService => protected TYPO3\CMS\Core\Service\FlexFormService singleton object configuration => protected array(4 items) userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) contentObject => protected TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer prototype object filtered objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered typoScriptService => protected TYPO3\CMS\Core\TypoScript\TypoScriptService prototype object extensionName => protected "News" (4 chars) pluginName => protected "Pi1" (3 chars) configurationCache => protected array(2 items) news_pi1 => array(10 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(46 items) max depth userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) controllerConfiguration => array(1 item) max depth news_news_pi1 => array(6 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(24 items) max depth controllerConfiguration => array(empty) max depth environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object originalResource => protected TYPO3\CMS\Core\Resource\FileReference prototype object propertiesOfFileReference => protected array(46 items) uid => 1695 (integer) pid => 85 (integer) tstamp => 1594626493 (integer) crdate => 1594300019 (integer) cruser_id => 16 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL l10n_diffsource => "a:1:{s:6:"hidden";N;}" (21 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 189 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) uidOfFileReference => protected NULL name => protected NULL originalFile => protected TYPO3\CMS\Core\Resource\File prototype object metaDataLoaded => protected TRUE metaDataProperties => protected array(26 items) uid => 81 (integer) pid => 0 (integer) tstamp => 1560251544 (integer) crdate => 1560251543 (integer) cruser_id => 4 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL t3_origuid => 0 (integer) l10n_diffsource => "" (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) file => 81 (integer) title => NULL width => 400 (integer) height => 311 (integer) description => NULL alternative => NULL categories => 0 (integer) indexingInProgress => protected FALSE updatedProperties => protected array(empty) properties => protected array(15 items) uid => 81 (integer) pid => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object absoluteBasePath => protected "/var/www/html/spielwarenmesse-eg.de/public/fileadmin/" (53 chars) supportedHashAlgorithms => protected array(2 items) max depth baseUri => protected "/fileadmin/" (10 chars) mappingFolderNameToRole => protected array(3 items) max depth charsetConversion => protected NULL capabilities => protected 15 (integer) storageUid => protected 1 (integer) configuration => protected array(3 items) max depth storageRecord => protected array(17 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1558946003 (integer) crdate => 1558946003 (integer) cruser_id => 0 (integer) deleted => 0 (integer) description => "This is the local fileadmin/ directory. This storage mount has been created automatically by TYPO3." (99 chars) name => "/fileadmin/ (auto-created)" (25 chars) driver => "Local" (5 chars) configuration => "< data> fileadmin/relative1" (583 chars) is_default => 1 (integer) is_browsable => 1 (integer) is_public => 1 (integer) is_writable => 1 (integer) is_online => 1 (integer) auto_extract_metadata => 1 (integer) processingfolder => NULL configuration => protected array(3 items) basePath => "/fileadmin/" (10 chars) pathType => "relative" (8 chars) caseSensitive => "1" (1 chars) fileProcessingService => protected TYPO3\CMS\Core\Resource\Service\FileProcessingService prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object max depth signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object max depth evaluatePermissions => protected FALSE fileMounts => protected array(empty) userPermissions => protected array(empty) capabilities => protected 15 (integer) signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object isInitialized => protected TRUE objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered slots => protected array(9 items) max depth logger => protected TYPO3\CMS\Core\Log\Logger prototype object max depth processingFolder => protected TYPO3\CMS\Core\Resource\Folder prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth identifier => protected "/_processed_/" (13 chars) name => protected "_processed_" (11 chars) fileAndFolderNameFilters => protected array(empty) max depth processingFolders => protected array(1 item) 0 => TYPO3\CMS\Core\Resource\Folder prototype object max depth isOnline => protected TRUE isDefault => protected TRUE fileAndFolderNameFilters => protected array(1 item) 0 => array(2 items) max depth identifier => protected "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) name => protected "Teaser_Logo_SWM.jpg" (19 chars) deleted => protected FALSE mergedProperties => protected array(64 items) uid => 1695 (integer) pid => 85 (integer) tstamp => 1594626493 (integer) crdate => 1594300019 (integer) cruser_id => 16 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL l10n_diffsource => "a:1:{s:6:"hidden";N;}" (21 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 189 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) t3_origuid => 0 (integer) file => 81 (integer) width => 400 (integer) height => 311 (integer) categories => 0 (integer) modified uid => protected 1695 (integer) _localizedUid => protected 1695 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 1695 (integer) modified pid => protected 85 (integer) falMediaPreviews => protected NULL falMediaNonPreviews => protected NULL internalurl => protected NULL externalurl => protected NULL istopnews => protected FALSE contentElements => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (3 items) 0000000071e4524f000000007471e03a => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1354, pid=85) crdate => protected DateTime prototype object (2020-07-09T13:06:59+00:00, 1594300019) tstamp => protected DateTime prototype object (2020-07-13T07:48:13+00:00, 1594626493) CType => protected "mask_introstage" (15 chars) header => protected "Spielwarenmesse: Auf der Suche nach neuen Trends" (48 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1354 (integer) _localizedUid => protected 1354 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 1354 (integer) modified pid => protected 85 (integer) 0000000071e45138000000007471e03a => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1355, pid=85) crdate => protected DateTime prototype object (2020-07-09T13:06:59+00:00, 1594300019) tstamp => protected DateTime prototype object (2020-07-13T07:48:13+00:00, 1594626493) CType => protected "mask_mediacopy" (14 chars) header => protected "" (0 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1355 (integer) _localizedUid => protected 1355 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 1355 (integer) modified pid => protected 85 (integer) 0000000071e4513c000000007471e03a => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1356, pid=85) crdate => protected DateTime prototype object (2020-07-09T13:06:59+00:00, 1594300019) tstamp => protected DateTime prototype object (2020-07-13T07:48:13+00:00, 1594626493) CType => protected "mask_sharingdownload" (20 chars) header => protected "" (0 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1356 (integer) _localizedUid => protected 1356 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 1356 (integer) modified pid => protected 85 (integer) tags => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) pathSegment => protected "spielwarenmesse-auf-der-suche-nach-neuen-trends" (47 chars) editlock => protected 0 (integer) importId => protected "" (0 chars) importSource => protected "" (0 chars) sorting => protected 0 (integer) notes => protected "" (0 chars) uid => protected 189 (integer) _localizedUid => protected 189 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 189 (integer) modified pid => protected 85 (integer)
Zurück zur Übersichtsseite