Spielwarenmesse
Spielwarenmesse: Fachbesucher digital im Blick
- LeadTracking für die Erfassung von Messekontakten
- Umfangreiche Besucherdokumentation via App
Für teilnehmende Unternehmen geht es bei Messen ums Geschäft. Eine zentrale Rolle nehmen dabei Kundenkontakte ein, die letztendlich das Nachmessegeschäft maßgeblich bestimmen. Die Spielwarenmesse geht mit der Zeit und bietet den Ausstellern für die Veranstaltung 2020 eine digitale Lösung für die Verwaltung von Messekontakten an. Mit dem sogenannten LeadTracking können sie effizient Kundendaten sammeln, verwalten und analysieren. Die für iOS und Android verfügbare App VCtrack ermöglicht die schnelle und einfache Erfassung von Fachbesucherinformationen auf dem Smartphone. Der Service wurde mit Ausstellern für Aussteller entwickelt und ist damit eng am Kundennutzen ausgerichtet.
Voraussetzung für die Nutzung ist neben der Lizenz für die entsprechende App ein Smartphone, um damit den Barcode zu scannen. Anstelle von Visitenkarten erhält der Benutzer via Ticket-Scan automatisch alle hinterlegten Daten der Fachbesucher, die der Datennutzung zugestimmt haben. Die „Bearbeiten“-Funktion ermöglicht zusätzliche Einträge. Somit können den Kontaktdaten individuelle Inhalte hinzugefügt werden, die für die Geschäftsbeziehung wichtig sind. Nach der Messe steht die Auswertung der Kontakte an. Sie wird über die App ebenfalls vereinfacht: Auf Knopfdruck bekommt der Aussteller die Informationen zu allen Kunden und Kontakten angezeigt und direkt als Tabelle zur weiteren Nutzung per Email zugeschickt.
Alles Wissenswerte rund um die Spielwarenmesse ist ebenfalls digital verfügbar. Die Spielwarenmesse App liefert das ganze Jahr über Informationen bequem aufs Handy. Die neue LeadTracking-App ist ein weiterer Schritt in Richtung Modernisierung und Digitalisierung wie Christian Ulrich, Director Marketing der Spielwarenmesse eG, erklärt: „Digitale Lösungen tragen inzwischen maßgeblich zum Messeerfolg bei. Wir als Veranstalter bieten passende und zukunftsorientierte Services an, um das Messegeschäft bestmöglich zu unterstützen.“
Extbase Variable Dump
GeorgRinger\News\Domain\Model\NewsDefault prototype persistent entity (uid=101, pid=85)
crdate => protected DateTime prototype object (2019-11-28T08:37:41+00:00, 1574930261)
tstamp => protected DateTime prototype object (2019-11-28T08:49:18+00:00, 1574930958)
sysLanguageUid => protected 0 (integer)
l10nParent => protected 0 (integer)
starttime => protected DateTime prototype object (2019-11-27T09:47:00+00:00, 1574848020)
endtime => protected NULL
feGroup => protected "" (0 chars)
hidden => protected FALSE
deleted => protected NULL
cruserId => protected 8 (integer)
title => protected "Spielwarenmesse: Fachbesucher digital im Blick" (46 chars)
alternativeTitle => protected "" (0 chars)
teaser => protected "" (0 chars)
bodytext => protected "<
data>
fileadmin/ relative 1 " (583 chars)
is_default => 1 (integer)
is_browsable => 1 (integer)
is_public => 1 (integer)
is_writable => 1 (integer)
is_online => 1 (integer)
auto_extract_metadata => 1 (integer)
processingfolder => NULL
configuration => protected array(3 items)
basePath => "/fileadmin/" (10 chars)
pathType => "relative" (8 chars)
caseSensitive => "1" (1 chars)
fileProcessingService => protected TYPO3\CMS\Core\Resource\Service\FileProcessingService prototype object
storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth
driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object max depth
signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object max depth
evaluatePermissions => protected FALSE
fileMounts => protected array(empty)
userPermissions => protected array(empty)
capabilities => protected 15 (integer)
signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object
isInitialized => protected TRUE
objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered
slots => protected array(9 items) max depth
logger => protected TYPO3\CMS\Core\Log\Logger prototype object max depth
processingFolder => protected TYPO3\CMS\Core\Resource\Folder prototype object
storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth
identifier => protected "/_processed_/" (13 chars)
name => protected "_processed_" (11 chars)
fileAndFolderNameFilters => protected array(empty) max depth
processingFolders => protected array(1 item)
0 => TYPO3\CMS\Core\Resource\Folder prototype object max depth
isOnline => protected TRUE
isDefault => protected TRUE
fileAndFolderNameFilters => protected array(1 item)
0 => array(2 items) max depth
identifier => protected "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars)
name => protected "Teaser_Logo_SWM.jpg" (19 chars)
deleted => protected FALSE
mergedProperties => protected array(64 items)
uid => 1139 (integer)
pid => 85 (integer)
tstamp => 1574930958 (integer)
crdate => 1574930261 (integer)
cruser_id => 8 (integer)
deleted => 0 (integer)
hidden => 0 (integer)
sys_language_uid => 0 (integer)
l10n_parent => 0 (integer)
l10n_state => NULL
l10n_diffsource => "a:1:{s:6:"hidden";N;}" (21 chars)
t3ver_oid => 0 (integer)
t3ver_id => 0 (integer)
t3ver_label => "" (0 chars)
t3ver_wsid => 0 (integer)
t3ver_state => 0 (integer)
t3ver_stage => 0 (integer)
t3ver_count => 0 (integer)
t3ver_tstamp => 0 (integer)
t3ver_move_id => 0 (integer)
uid_local => 81 (integer)
uid_foreign => 101 (integer)
tablenames => "tx_news_domain_model_news" (25 chars)
fieldname => "fal_media" (9 chars)
sorting_foreign => 1 (integer)
table_local => "sys_file" (8 chars)
title => NULL
description => NULL
alternative => NULL
link => "" (0 chars)
crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height":
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autoplay => 0 (integer)
showinpreview => 1 (integer)
starttime => 0 (integer)
endtime => 0 (integer)
parentid => 0 (integer)
parenttable => "" (0 chars)
sorting => 0 (integer)
tx_mask_mediacopy_tab_image_img => 0 (integer)
tx_mask_introstage_image => 0 (integer)
tx_mask_gallery_image => 0 (integer)
tx_mask_detail_teaser_image => 0 (integer)
tx_mask_detail_teaser_logo => 0 (integer)
tx_mask_sharingdownload_tab_download_file => 0 (integer)
tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer)
tx_mask_gridgallery_image => 0 (integer)
missing => 0 (integer)
type => "2" (1 chars)
storage => 1 (integer)
identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars)
identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars)
extension => "jpg" (3 chars)
mime_type => "image/jpeg" (10 chars)
name => "Teaser_Logo_SWM.jpg" (19 chars)
sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars)
size => 36212 (integer)
creation_date => 1560251544 (integer)
modification_date => 1560251544 (integer)
folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars)
t3_origuid => 0 (integer)
file => 81 (integer)
width => 400 (integer)
height => 311 (integer)
categories => 0 (integer) modified
uid => protected 1139 (integer)
_localizedUid => protected 1139 (integer) modified
_languageUid => protected 0 (integer) modified
_versionedUid => protected 1139 (integer) modified
pid => protected 85 (integer)
falMediaPreviews => protected NULL
falMediaNonPreviews => protected NULL
internalurl => protected NULL
externalurl => protected NULL
istopnews => protected FALSE
contentElements => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (3 items)
0000000012b1f8df00000000226165a5 => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=935, pid=85)
crdate => protected DateTime prototype object (2019-11-28T08:37:41+00:00, 1574930261)
tstamp => protected DateTime prototype object (2019-11-28T08:49:18+00:00, 1574930958)
CType => protected "mask_introstage" (15 chars)
header => protected "Spielwarenmesse: Fachbesucher digital im Blick" (46 chars)
headerPosition => protected "" (0 chars)
bodytext => protected "" (0 chars)
colPos => protected 0 (integer)
image => protected "0" (1 chars)
imagewidth => protected 0 (integer)
imageorient => protected 0 (integer)
imagecaption => protected NULL
imagecols => protected 2 (integer)
imageborder => protected 0 (integer)
media => protected "0" (1 chars)
layout => protected "0" (1 chars)
cols => protected 0 (integer)
subheader => protected "" (0 chars)
headerLink => protected "" (0 chars)
imageLink => protected NULL
imageZoom => protected "0" (1 chars)
altText => protected NULL
titleText => protected NULL
headerLayout => protected "0" (1 chars)
listType => protected "" (0 chars)
uid => protected 935 (integer)
_localizedUid => protected 935 (integer) modified
_languageUid => protected 0 (integer) modified
_versionedUid => protected 935 (integer) modified
pid => protected 85 (integer)
0000000012b1f85200000000226165a5 => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=936, pid=85)
crdate => protected DateTime prototype object (2019-11-28T08:37:41+00:00, 1574930261)
tstamp => protected DateTime prototype object (2019-11-28T08:49:18+00:00, 1574930958)
CType => protected "mask_mediacopy" (14 chars)
header => protected "" (0 chars)
headerPosition => protected "" (0 chars)
bodytext => protected "" (0 chars)
colPos => protected 0 (integer)
image => protected "0" (1 chars)
imagewidth => protected 0 (integer)
imageorient => protected 0 (integer)
imagecaption => protected NULL
imagecols => protected 2 (integer)
imageborder => protected 0 (integer)
media => protected "0" (1 chars)
layout => protected "0" (1 chars)
cols => protected 0 (integer)
subheader => protected "" (0 chars)
headerLink => protected "" (0 chars)
imageLink => protected NULL
imageZoom => protected "0" (1 chars)
altText => protected NULL
titleText => protected NULL
headerLayout => protected "0" (1 chars)
listType => protected "" (0 chars)
uid => protected 936 (integer)
_localizedUid => protected 936 (integer) modified
_languageUid => protected 0 (integer) modified
_versionedUid => protected 936 (integer) modified
pid => protected 85 (integer)
0000000012b1f86e00000000226165a5 => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=937, pid=85)
crdate => protected DateTime prototype object (2019-11-28T08:37:41+00:00, 1574930261)
tstamp => protected DateTime prototype object (2019-11-28T08:49:18+00:00, 1574930958)
CType => protected "mask_sharingdownload" (20 chars)
header => protected "" (0 chars)
headerPosition => protected "" (0 chars)
bodytext => protected "" (0 chars)
colPos => protected 0 (integer)
image => protected "0" (1 chars)
imagewidth => protected 0 (integer)
imageorient => protected 0 (integer)
imagecaption => protected NULL
imagecols => protected 2 (integer)
imageborder => protected 0 (integer)
media => protected "0" (1 chars)
layout => protected "0" (1 chars)
cols => protected 0 (integer)
subheader => protected "" (0 chars)
headerLink => protected "" (0 chars)
imageLink => protected NULL
imageZoom => protected "0" (1 chars)
altText => protected NULL
titleText => protected NULL
headerLayout => protected "0" (1 chars)
listType => protected "" (0 chars)
uid => protected 937 (integer)
_localizedUid => protected 937 (integer) modified
_languageUid => protected 0 (integer) modified
_versionedUid => protected 937 (integer) modified
pid => protected 85 (integer)
tags => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty)
pathSegment => protected "spielwarenmesse-fachbesucher-digital-im-blick" (45 chars)
editlock => protected 0 (integer)
importId => protected "" (0 chars)
importSource => protected "" (0 chars)
sorting => protected 0 (integer)
notes => protected "" (0 chars)
uid => protected 101 (integer)
_localizedUid => protected 101 (integer) modified
_languageUid => protected 0 (integer) modified
_versionedUid => protected 101 (integer) modified
pid => protected 85 (integer)
Zurück zur ÜbersichtsseiteFür teilnehmende Unternehmen geht es bei Messen ums Geschäft. Eine zent rale Rolle nehmen dabei Kundenkontakte ein, die letztendlich das Nachmessege schäft maßgeblich bestimmen. Die Spielwarenmesse geht mit der Zeit und bie tet den Ausstellern für die Veranstaltung 2020 eine digitale Lösung für d ie Verwaltung von Messekontakten an. Mit dem sogenannten LeadTracking könne n sie effizient Kundendaten sammeln, verwalten und analysieren.
" (447 chars) datetime => protected DateTime prototype object (2019-11-28T09:39:00+00:00, 1574933940) archive => protected NULL author => protected "" (0 chars) authorEmail => protected "" (0 chars) categories => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) related => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedFrom => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) falRelatedFiles => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedLinks => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) type => protected "0" (1 chars) keywords => protected "" (0 chars) description => protected "" (0 chars) falMedia => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (1 items) 0000000012b1faa400000000226165a5 => GeorgRinger\News\Domain\Model\FileReference prototype modified entity (uid=1139, pid=85) uidLocal => protected 81 (integer) title => protected NULL description => protected NULL alternative => protected NULL link => protected "" (0 chars) showinpreview => protected 1 (integer) configurationManager => protected TYPO3\CMS\Extbase\Configuration\ConfigurationManager singleton object objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered concreteConfigurationManager => protected TYPO3\CMS\Extbase\Configuration\FrontendConfigurationManager singleton object flexFormService => protected TYPO3\CMS\Core\Service\FlexFormService singleton object configuration => protected array(4 items) userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) contentObject => protected TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer prototype object filtered objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered typoScriptService => protected TYPO3\CMS\Core\TypoScript\TypoScriptService prototype object extensionName => protected "News" (4 chars) pluginName => protected "Pi1" (3 chars) configurationCache => protected array(2 items) news_pi1 => array(10 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(46 items) max depth userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) controllerConfiguration => array(1 item) max depth news_news_pi1 => array(6 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(24 items) max depth controllerConfiguration => array(empty) max depth environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object originalResource => protected TYPO3\CMS\Core\Resource\FileReference prototype object propertiesOfFileReference => protected array(46 items) uid => 1139 (integer) pid => 85 (integer) tstamp => 1574930958 (integer) crdate => 1574930261 (integer) cruser_id => 8 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL l10n_diffsource => "a:1:{s:6:"hidden";N;}" (21 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 101 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) uidOfFileReference => protected NULL name => protected NULL originalFile => protected TYPO3\CMS\Core\Resource\File prototype object metaDataLoaded => protected TRUE metaDataProperties => protected array(26 items) uid => 81 (integer) pid => 0 (integer) tstamp => 1560251544 (integer) crdate => 1560251543 (integer) cruser_id => 4 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL t3_origuid => 0 (integer) l10n_diffsource => "" (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) file => 81 (integer) title => NULL width => 400 (integer) height => 311 (integer) description => NULL alternative => NULL categories => 0 (integer) indexingInProgress => protected FALSE updatedProperties => protected array(empty) properties => protected array(15 items) uid => 81 (integer) pid => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object absoluteBasePath => protected "/var/www/html/spielwarenmesse-eg.de/public/fileadmin/" (53 chars) supportedHashAlgorithms => protected array(2 items) max depth baseUri => protected "/fileadmin/" (10 chars) mappingFolderNameToRole => protected array(3 items) max depth charsetConversion => protected NULL capabilities => protected 15 (integer) storageUid => protected 1 (integer) configuration => protected array(3 items) max depth storageRecord => protected array(17 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1558946003 (integer) crdate => 1558946003 (integer) cruser_id => 0 (integer) deleted => 0 (integer) description => "This is the local fileadmin/ directory. This storage mount has been created automatically by TYPO3." (99 chars) name => "/fileadmin/ (auto-created)" (25 chars) driver => "Local" (5 chars) configuration => "