Open

Spielwarenmesse

Top Branchenwissen im Toy Business Forum zur Spielwarenmesse 2022

  • Internationale Referenten und aktuelle Schwerpunktthemen
  • Präsentationen der Aussteller bei Live on Stage

Die Branche ist bereit für ein Wiedersehen auf der Spielwarenmesse in Nürnberg. Vom 2. bis zum 6. Februar 2022 öffnet die Weltleitmesse ihre Tore und mit ihr auch das Toy Business Forum – die Adresse für Branchenwissen und Lösungen für den Geschäftsalltag. Hochkarätige Experten geben interessante Impulse zu den Themenschwerpunkten Nachhaltigkeit, Trends im Handel und in der Spielware sowie Digitalisierung und Marketing. Neu ist das Vortragsformat Live on Stage.

Vielfältiges Angebot auf der Bühne

Vormittags startet das Programm mit den LicenseTalks von Mittwoch bis Samstag zwischen 10.30 und 11.30 Uhr. Die Inhalte reichen von „Streaming-Plattformen und ihrer Bedeutung für die Lizenzindustrie“ über „Videospiele der neuesten Generation“ bis zu „Fans erfolgreich ansprechen“ sowie „10 Trends, die 2022 wichtig werden“. Von 13 bis 15 Uhr stehen Vorträge zu Veränderungen und neuen Herausforderungen des Handels im Allgemeinen sowie in der Spielwarenbranche im Speziellen im Fokus. Daran schließen täglich wechselnde Präsentationen zu dem Megatrend Toys go Green an. Am späten Nachmittag übernehmen im Rahmen von Live on Stage die Aussteller die Bühne im Toy Business Forum. Die teilnehmenden Firmen stellen den Fachbesuchern in 20-minütigen Slots ihr Unternehmen, Produktportfolios sowie Neuheiten vor.

Topthemen Digitalisierung und Nachhaltigkeit

Einen Themenschwerpunkt bildet die voranschreitende Digitalisierung, welche neue Lösungen erfordert. Svenya Scholl referiert dazu am Donnerstag über den digitalen Point of Sale, Onlinesichtbarkeit von Handelsunternehmen und den Einsatz von Social Media. Dabei bringt sie ihre Praxiserfahrungen als Projektreferentin im vom Bundeswirtschaftsministerium geförderten Mittelstand 4.0-Kompetenzzentrum Handel am IFH KÖLN ein. Ein dazu passendes, besonderes Vortragsformat erwartet die Fachbesucher außerdem am Freitag mit der digitalen Liveübertragung der Präsentation von Dara Kossok-Spieß, Leitung Netzpolitik und Digitalisierung beim Handelsverband Deutschland (HDE), Berlin. Hohe Aufmerksamkeit erzielt das Thema Nachhaltigkeit, dass auch auf der Spielwarenmesse einen großen Stellenwert einnimmt. Es findet sich auch auf der in Halle 3A gelegenen Sonderfläche Toys go Green wieder. Der belgische Unternehmensberater Joeri Van den Bergh geht am Mittwoch unter dem Stichwort „bewusster Konsum“ der Frage nach, wie nachhaltig Nachhaltigkeit für eine Marke ist. Über Nachhaltigkeit in der Spielware spricht am  Donnerstag unter anderem Axel Dammler von Iconkids & Youth.

Neueste Trends aus aller Welt

Neue Materialien, Technologien sowie Trends stehen ebenso im Mittelpunkt. Am Mittwoch rückt Spielwaren- und Trendexpertin sowie stellvertretende Präsidentin der International Toy Trade Magazine Association (ITMA) Reyne Rice aus den USA in ihrem Vortrag Nachhaltigkeit und Innovationen in den Fokus. Achim Himmelreich aus Berlin, Capgemini Deutschland GmbH, zeigt am Donnerstag anhand von Marktentwicklungen, Studienergebnissen sowie Best Practices die Zukunft des stationären Einzelhandels.

Das ausführliche Programm des Toy Business Forums steht online zur Verfügung: www.spielwarenmesse.de/toybusinessforum. Alle Präsentationen werden parallel live gestreamt und simultan in Deutsch/Englisch übersetzt. Eine Anmeldung zu den kostenlosen Vorträgen ist nicht erforderlich.

Extbase Variable Dump GeorgRinger\News\Domain\Model\NewsDefault prototype persistent entity (uid=402, pid=85) crdate => protected DateTime prototype object (2021-11-22T09:29:27+00:00, 1637573367) tstamp => protected DateTime prototype object (2021-11-22T09:50:25+00:00, 1637574625) sysLanguageUid => protected 0 (integer) l10nParent => protected 0 (integer) starttime => protected DateTime prototype object (2021-11-21T09:26:00+00:00, 1637486760) endtime => protected NULL feGroup => protected "" (0 chars) hidden => protected FALSE deleted => protected NULL cruserId => protected 8 (integer) title => protected "Top Branchenwissen im Toy Business Forum zur Spielwarenmesse 2022" (65 chars) alternativeTitle => protected "" (0 chars) teaser => protected "" (0 chars) bodytext => protected "

Die Branche ist bereit für ein Wiedersehen auf der Spielwarenmesse in N rnberg. Vom 2. bis zum 6. Februar 2022 öffnet die Weltleitmesse ihre Tore und mit ihr auch das Toy Business Forum – die Adresse für Branchenwissen und Lösungen für den Geschäftsalltag. Hochkarätige Experten geben intere ssante Impulse zu den Themenschwerpunkten Nachhaltigkeit, Trends im Handel u nd in der Spielware sowie Digitalisierung und Marketing. Neu ist das Vortrag sformat Live on Stage.

" (482 chars) datetime => protected DateTime prototype object (2021-11-22T09:55:00+00:00, 1637574900) archive => protected NULL author => protected "" (0 chars) authorEmail => protected "" (0 chars) categories => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) related => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedFrom => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) falRelatedFiles => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedLinks => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) type => protected "0" (1 chars) keywords => protected "" (0 chars) description => protected "" (0 chars) falMedia => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (1 items) 00000000247e8284000000007a25058d => GeorgRinger\News\Domain\Model\FileReference prototype modified entity (uid=2634, pid=85) uidLocal => protected 81 (integer) title => protected NULL description => protected NULL alternative => protected NULL link => protected "" (0 chars) showinpreview => protected 1 (integer) configurationManager => protected TYPO3\CMS\Extbase\Configuration\ConfigurationManager singleton object objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered concreteConfigurationManager => protected TYPO3\CMS\Extbase\Configuration\FrontendConfigurationManager singleton object flexFormService => protected TYPO3\CMS\Core\Service\FlexFormService singleton object configuration => protected array(4 items) userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) contentObject => protected TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer prototype object filtered objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered typoScriptService => protected TYPO3\CMS\Core\TypoScript\TypoScriptService prototype object extensionName => protected "News" (4 chars) pluginName => protected "Pi1" (3 chars) configurationCache => protected array(2 items) news_pi1 => array(10 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(46 items) max depth userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) controllerConfiguration => array(1 item) max depth news_news_pi1 => array(6 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(24 items) max depth controllerConfiguration => array(empty) max depth environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object originalResource => protected TYPO3\CMS\Core\Resource\FileReference prototype object propertiesOfFileReference => protected array(46 items) uid => 2634 (integer) pid => 85 (integer) tstamp => 1637574625 (integer) crdate => 1637573367 (integer) cruser_id => 8 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL l10n_diffsource => "a:1:{s:6:"hidden";N;}" (21 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 402 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) uidOfFileReference => protected NULL name => protected NULL originalFile => protected TYPO3\CMS\Core\Resource\File prototype object metaDataLoaded => protected TRUE metaDataProperties => protected array(26 items) uid => 81 (integer) pid => 0 (integer) tstamp => 1560251544 (integer) crdate => 1560251543 (integer) cruser_id => 4 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL t3_origuid => 0 (integer) l10n_diffsource => "" (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) file => 81 (integer) title => NULL width => 400 (integer) height => 311 (integer) description => NULL alternative => NULL categories => 0 (integer) indexingInProgress => protected FALSE updatedProperties => protected array(empty) properties => protected array(15 items) uid => 81 (integer) pid => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object absoluteBasePath => protected "/var/www/html/spielwarenmesse-eg.de/public/fileadmin/" (53 chars) supportedHashAlgorithms => protected array(2 items) max depth baseUri => protected "/fileadmin/" (10 chars) mappingFolderNameToRole => protected array(3 items) max depth charsetConversion => protected NULL capabilities => protected 15 (integer) storageUid => protected 1 (integer) configuration => protected array(3 items) max depth storageRecord => protected array(17 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1558946003 (integer) crdate => 1558946003 (integer) cruser_id => 0 (integer) deleted => 0 (integer) description => "This is the local fileadmin/ directory. This storage mount has been created automatically by TYPO3." (99 chars) name => "/fileadmin/ (auto-created)" (25 chars) driver => "Local" (5 chars) configuration => "< data> fileadmin/relative1" (583 chars) is_default => 1 (integer) is_browsable => 1 (integer) is_public => 1 (integer) is_writable => 1 (integer) is_online => 1 (integer) auto_extract_metadata => 1 (integer) processingfolder => NULL configuration => protected array(3 items) basePath => "/fileadmin/" (10 chars) pathType => "relative" (8 chars) caseSensitive => "1" (1 chars) fileProcessingService => protected TYPO3\CMS\Core\Resource\Service\FileProcessingService prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object max depth signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object max depth evaluatePermissions => protected FALSE fileMounts => protected array(empty) userPermissions => protected array(empty) capabilities => protected 15 (integer) signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object isInitialized => protected TRUE objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered slots => protected array(9 items) max depth logger => protected TYPO3\CMS\Core\Log\Logger prototype object max depth processingFolder => protected TYPO3\CMS\Core\Resource\Folder prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth identifier => protected "/_processed_/" (13 chars) name => protected "_processed_" (11 chars) fileAndFolderNameFilters => protected array(empty) max depth processingFolders => protected array(1 item) 0 => TYPO3\CMS\Core\Resource\Folder prototype object max depth isOnline => protected TRUE isDefault => protected TRUE fileAndFolderNameFilters => protected array(1 item) 0 => array(2 items) max depth identifier => protected "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) name => protected "Teaser_Logo_SWM.jpg" (19 chars) deleted => protected FALSE mergedProperties => protected array(64 items) uid => 2634 (integer) pid => 85 (integer) tstamp => 1637574625 (integer) crdate => 1637573367 (integer) cruser_id => 8 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL l10n_diffsource => "a:1:{s:6:"hidden";N;}" (21 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 402 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) t3_origuid => 0 (integer) file => 81 (integer) width => 400 (integer) height => 311 (integer) categories => 0 (integer) modified uid => protected 2634 (integer) _localizedUid => protected 2634 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 2634 (integer) modified pid => protected 85 (integer) falMediaPreviews => protected NULL falMediaNonPreviews => protected NULL internalurl => protected NULL externalurl => protected NULL istopnews => protected FALSE contentElements => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (3 items) 00000000247e80fb000000007a25058d => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=2394, pid=85) crdate => protected DateTime prototype object (2021-11-22T09:29:27+00:00, 1637573367) tstamp => protected DateTime prototype object (2021-11-22T09:50:25+00:00, 1637574625) CType => protected "mask_introstage" (15 chars) header => protected "Top Branchenwissen im Toy Business Forum zur Spielwarenmesse 2022" (65 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 2394 (integer) _localizedUid => protected 2394 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 2394 (integer) modified pid => protected 85 (integer) 00000000247e804e000000007a25058d => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=2395, pid=85) crdate => protected DateTime prototype object (2021-11-22T09:29:27+00:00, 1637573367) tstamp => protected DateTime prototype object (2021-11-22T09:50:25+00:00, 1637574625) CType => protected "mask_mediacopy" (14 chars) header => protected "" (0 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 2395 (integer) _localizedUid => protected 2395 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 2395 (integer) modified pid => protected 85 (integer) 00000000247e804a000000007a25058d => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=2396, pid=85) crdate => protected DateTime prototype object (2021-11-22T09:29:27+00:00, 1637573367) tstamp => protected DateTime prototype object (2021-11-22T09:50:25+00:00, 1637574625) CType => protected "mask_sharingdownload" (20 chars) header => protected "" (0 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 2396 (integer) _localizedUid => protected 2396 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 2396 (integer) modified pid => protected 85 (integer) tags => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) pathSegment => protected "top-branchenwissen-im-toy-business-forum-zur-spielwarenmesse-2022" (65 chars) editlock => protected 0 (integer) importId => protected "" (0 chars) importSource => protected "" (0 chars) sorting => protected 0 (integer) notes => protected "" (0 chars) uid => protected 402 (integer) _localizedUid => protected 402 (integer) modified _languageUid => protected 0 (integer) modified _versionedUid => protected 402 (integer) modified pid => protected 85 (integer)
Zurück zur Übersichtsseite