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Insights-X

Vielfältiges Rahmenprogramm auf der fünften Ausgabe der Insights-X

  • Get-together der Branche am ersten Messeabend
  • Abwechslungsreiche Workshops und Aktionen

Mitmachen wird auch bei der fünften Ausgabe der Insights-X großgeschrieben. Vom 9. bis zum 12. Oktober unterstreicht die Fachmesse mit einem attraktiven Rahmenprogramm ihren Erlebnischarakter. Highlight am ersten Abend ist die AfterHour. Zu diesem Branchentreff ab 18 Uhr in Eingang Mitte lädt die Spielwarenmesse eG als Veranstalter alle Aussteller und Fachbesucher herzlich ein. Bei kleinen kulinarischen Köstlichkeiten und stimmungsvoller Musik der Band Cadenza lassen die Messeteilnehmer entspannt den ersten Messetag Revue passieren und kommen miteinander ins Gespräch. Eine vorherige Anmeldung ist nicht erforderlich.

Vorträge und Mitmachaktionen

Publikumsmagnet ist die InsightsArena in Halle 3C. Das Areal bietet Einkäufern und Händlern einen vielfältigen Mix. Neben den ab Mittwoch startenden Mitmachaktionen finden dort auch die InsightsTalks statt. Von Donnerstag bis Samstag informieren Experten jeweils zwischen 11.30 und 13 Uhr in Vorträgen über die Themen Visual Merchandising, Back-to-School, Verkaufstraining sowie Social Media und geben praktische Tipps für den Geschäftsalltag. Darüber hinaus sind in der InsightsArena an allen Messetagen verschiedene Daueraktionen geboten. Stabilo ist mit seiner Point 88 Megamaschine vertreten und bietet Fachbesuchern die Möglichkeit, ihr persönliches Stifte-Set zusammenzustellen. Ebenfalls vor Ort sein wird die Schnellzeichnerin Dao Ngoc Mai. Die Künstlerin fertigt auf Wunsch Portraits im Comicstil an. Ihr persönliches Erinnerungsfoto von der Insights-X können Einkäufer und Händler bei einer Fotoaktion mit nach Hause nehmen.

Produktneuheiten ausprobieren

Herzstück der InsightsArena ist das Atelier, wo zahlreiche Aussteller kreative Sessions und individuelle Workshops abhalten. Fachbesucher haben damit die Gelegenheit, Produktneuheiten direkt zu testen und sich zu Aktionen am eigenen Point-of-Sale inspirieren zu lassen. Die Firma Staedtler zeigt u. a. in ihrem Seminar „DIY Mini-Börse aus FIMO® leather effect“, wie kleine Geldbeutel schnell und einfach hergestellt werden können. Pentel bringt dem Handel mit „Das ist Brushlettering – das Grundprinzip einfach erklärt“ den Trend zum Schönschreiben mit Pinselstiften näher. Beim Workshop „Basteln zu Weihnachten“ des Helmut Lingen Verlags erfahren die Fachbesucher, wie sich das Geschenkpapier der Marke Monbijou auch fürs Basteln nutzen lässt.

Eine Übersicht zu allen Mitmachaktionen und Veranstaltungen auf der Insights-X bietet der Messekalender auf www.insights-x.com/events.

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Mitmachen wird auch bei der fünften Ausgabe der Insights-X großgeschrie ben. Vom 9. bis zum 12. Oktober unterstreicht die Fachmesse mit einem attrak tiven Rahmenprogramm ihren Erlebnischarakter. Highlight am ersten Abend ist die AfterHour. Zu diesem Branchentreff ab 18 Uhr in Eingang Mitte lädt die Spielwarenmesse eG als Veranstalter alle Aussteller und Fachbesucher herzlic h ein.

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