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Spielwarenmesse

Weltleitevent in Nürnberg: Spielwarenmesse findet Anfang Februar statt

  • Branche wünscht sich mehrheitlich die Messedurchführung
  • Planungssicherheit für Aussteller, Fachpublikum und Dienstleister
  • Realisierung unter tragfähigem Sicherheits- und Hygienekonzept

Eine ganze Branche richtet ihre Augen derzeit auf ihre Auftaktveranstaltung des Jahres: die Spielwarenmesse. Die Mehrheit der Austeller sowie der Besucherinnen und Besucher sehnt sich nach der Live-Veranstaltung. Die neuen Beschlüsse der bayerischen Staatsregierung bekräftigen die sichere Durchführung auf dem Nürnberger Messegelände vom 2. bis zum 6. Februar 2022. Unter diesen Regelungen trifft der Veranstalter, die Spielwarenmesse eG, beste Vorkehrungen, um dem ausdrücklichen Wunsch nach einem realen Messeerlebnis nachzukommen.

Die Bereitschaft für eine Messeteilnahme ist groß. So spricht sich die Mehrheit der Aussteller und des Fachpublikums ausdrücklich für das Stattfinden der Spielwarenmesse aus, was eine aktuell in dieser Woche durchgeführte Befragung unter den Unternehmen belegt. Der Umfrage vorausgegangen waren vermehrte Nachfragen zur aktuellen Sicherheitslage in Deutschland und zur Planbarkeit der individuellen Messebeteiligung. Letztere ist sowohl für ausstellende Unternehmen und den Fachhandel als auch für Messebauer und andere Dienstleister von Bedeutung.

„Dank der neuesten Beschlüsse der bayerischen Landesregierung und der sich entspannenden Pandemiesituation in Bayern können wir unsere Messevorbereitungen wie geplant fortführen“, sagt Christian Ulrich, Sprecher des Vorstands der Spielwarenmesse eG. Die Regelungen erlauben weiterhin Veranstaltungen und setzen auf Booster statt Tests. Demnach entfällt 15 Tage nach der dritten Impfung die Testpflicht, sollte eine Veranstaltung im Februar noch unter 2G+ Bedingungen durchgeführt werden. Ebenso erfreulich ist die Entwicklung der Inzidenzwerte, die keine Hotspots mehr in Bayern ausweisen.

Andere Messen in Deutschland haben ihre Re-Starts seit Beginn der Pandemie bereits erfolgreich gemeistert – und damit bewiesen, dass sie unter den gegebenen Auflagen sicher stattfinden können. Auch für die Spielwarenmesse wurde in enger Abstimmung mit den Gesundheitsbehörden und der NürnbergMesse ein tragfähiges Sicherheits- und Hygienekonzept (www.spielwarenmesse.de/hygiene) erarbeitet. Die enorme Größe der Hallen, deren Luft mehrfach stündlich komplett ausgetauscht wird, bietet dafür ideale Voraussetzungen. Außerdem werden Testkapazitäten auf dem Gelände verfügbar sein.

„Die intensiven und konstruktiven Gespräche mit Branchenvertretern in den letzten Tagen belegen den hohen Stellenwert der Spielwarenmesse als Networking- und Orderplattform. Wir werden alles tun, um ihrem Wunsch nach einem echten Messeerlebnis auf sichere Weise nachzukommen“, betont Christian Ulrich. Die Teilnehmer erwartet wie gewohnt ein umfassender Branchenüberblick – vom vielseitigen Produktangebot über inspirierende Trends bis hin zur Vermittlung von wertvollem Toy-Know-how für ihren Geschäftsalltag.

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Eine ganze Branche richtet ihre Augen derzeit auf ihre Auftaktveranstaltu ng des Jahres: die Spielwarenmesse. Die Mehrheit der Austeller sowie der Bes ucherinnen und Besucher sehnt sich nach der Live-Veranstaltung. Die neuen Be schlüsse der bayerischen Staatsregierung bekräftigen die sichere Durchfüh rung auf dem Nürnberger Messegelände vom 2. bis zum 6. Februar 2022. Unter diesen Regelungen trifft der Veranstalter, die Spielwarenmesse eG, beste Vo rkehrungen, um dem ausdrücklichen Wunsch nach einem realen Messeerlebnis na chzukommen.

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