Fair Service

World of Toys – Hong Kong
Your gateway to the Asia-Pacific region

The huge potential of the Asia-Pacific market

Asia-Pacific is the second largest market for traditional toys and games and remains one of the fastest growing regions in the world.

The region is expected to continue to see good value growth due to rising disposable incomes, smaller average household sizes, the trend towards higher quality products and product innovation.

Hong Kong Toys & Games Fair

As the most important fair for the Asian market, the Hong Kong Toys & Games Fair forms the bridge for business relations between Africa, America, Europe on the one hand and the Asia-Pacific region on the other. With around 2,000 exhibitors, the Hong Kong Toys & Games Fair is the second largest industry event after the International Toy Fair in Nuremberg.

Would you like to conquer the Asia-Pacific region with your products? The business centre of Hong Kong offers you excellent opportunities for market entry. Exhibit at the Hong Kong Toys & Games Fair and take off in Asia!

Spielwarenmesse eG and the Hong Kong Trade Development Council (HKTDC) signed a cooperation agreement on 3 July 2008. This made the World of Toys Pavilion possible.

Become part of the World of Toys Pavilion at the Hong Kong Toys & Games Fair

Various exhibitors within the World of Toys programme
Various exhibitors within the World of Toys programme

Create visibility for your company at international trade fairs. Use the Spielwarenmesse eG network to plan your trade fair presentation professionally and in a relaxed way.

This is how you benefit from your participation in the World of Toys Pavilion

  • Support before, during and after the event from the competent team of Spielwarenmesse eG
  • All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering, stand cleaning)
  • Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
  • Comprehensive marketing measures for guaranteed attention (announcement in trade fair publications, catalogue entry, creation of a brochure to attract visitors)
  • Extensive press work with visibility in relevant trade publications
  • Use of the service area incl. hospitality
  • ...and much more

Dates and facts

Next Hong Kong Toys & Games Fair: 9 - 12 January 2023
Visitors: Registered trade visitors only, no admission under 18 years of age
Organiser: Hong Kong Trade Development Council 

Hong Kong
Convention and Exhibition Centre
1 Expo Drivem Wan Chai, Hongkong

Information and downloads for Hong Kong Toys & Games Fair

Your contact person

You would like to participate as an exhibitor in our World of Toys programme in the Hong Kong / Asia-Pacific region? Your personal contact is looking forward to hearing from you and will be happy to answer any questions you may have.

Marlene Hösch

Project Director

Fax: +49 911 99813-26

Claudia Herzog

Sales Manager

Fax: +49 911 99813-846

Curious? World of Toys is active in other markets!