World of Toys – USA / North America
Your leap across the big pond
From 0 to 100: the potential of the US market
The American toy industry has a turnover of 27 billion US dollars every year. Around 95% of toy retailers and manufacturers are small businesses that benefit from steady consumer demand for new products.
The market size of the total toy industry in the US is approximately $32.6 billion in 2020, up 16.7% from 2019. Dollar volume and trends in the US toy industry show the largest increase in games/puzzles, outdoor and sports toys, and building sets in 2020 compared to 2019, according to NPD Group's US Retail Tracking Service.
For this reason, start-ups and international toy manufacturers in particular have good opportunities to enter the US toy market.
Toy Fair New York
Are you interested in the world's largest toy market?
Spielwarenmesse eG offers you the opportunity to exhibit on a World of Toys joint stand at the Toy Fair New York for the first time in 2023.
Become part of the World of Toys Pavilion at the Toy Fair New York
Create visibility for your company in the World of Toys Pavilion at the Toy Fair New York 2023! Use the network of Spielwarenmesse eG to plan your trade fair presentation in a professional and relaxed way.
Dates and facts
Next Toy Fair New York: 30 September – 3 October 2023
Visitors: only for registered trade visitors, no admission for under 18 years of age
Organiser: The Toy Association, Inc.