Exhibitors can secure their place at 72nd Spielwarenmesse

  • Closing date deferred for new exhibitors
  • Range of services extended

Bringing the world of toys together, the Spielwarenmesse is the industry’s most important business platform. Opening its doors from 27 to 31 January 2021, the world’s leading toy fair gives exhibitors the opportunity to present their products and innovations to international retailers and buyers. In light of current global challenges, organiser Spielwarenmesse eG is responding to the needs of exhibitors and is extending the closing date for registrations until 31 July 2020. Before and during the fair, they will benefit from an extensive catalogue of services.

Opportunities for first-time exhibitors

In the digital age, the trade fair is particularly important for forging national and international contacts. Many first-time and regular exhibitors have already registered for the next event. Yvolve Sports Ltd from Ireland and Mookie Toys from the UK are returning to the fair after a break and are exhibiting in the product category Sports, Leisure, Outdoor. In recent years, the Spanish company Grupo Erik Editores S.L. has been appearing at the Spielwarenmesse as a sub-exhibitor. Now, for the first time, the company has booked its own stand in the product group School Articles, Stationery, Creative Design. Newcomers to the Spielwarenmesse can still register at until 31 July 2020. Among the companies showing in Nuremberg for the first time is Knetä, which manufactures vegan play dough. The German company will be very much on-trend at next year’s 72nd Spielwarenmesse where sustainability and social responsibility will play a central role.

Services offered by the fair

All exhibitors benefit from a wide range of services provided by the Spielwarenmesse. The marketing package helps companies to enhance their visitor marketing activities. The package includes, among others, a listing in the exhibition and online catalogue with a new flat rate for entries in the online product directory. A listing in the LicenseGuide allows companies to give trade visitors an insight into their licensed products. The package is rounded off with entries in the Exhibition Calendar and Invitation Vouchers for customers. Exhibitors can also use the LeadTracking App, which makes it easier to store and follow up contacts made at the fair.

Prominent product placements

The Spielwarenmesse gives exhibitors the chance to display their products in a second, high-profile location. The activity zones and special areas Tech2Play, Toys meet Books, Baby and Infant Articles and Showtime are all tailored to specific target groups. The PressPreview, taking place on the eve of the main event, is an excellent opportunity to exclusively introduce international media representatives to new products and innovations. These and other product presentations give companies at the Spielwarenmesse maximum exposure.