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Insights-X

Insights-X: Online tutorials for a successful fair

From 9 to 12 October 2019, the international stationery sector will be gathering for the fifth edition of Insights-X at Nuremberg’s Exhibition Centre. Organiser Spielwarenmesse eG offers a broad spectrum of valuable services to help exhibitors maximise the impact of their appearance at the fair. These not only include checklists and various marketing materials such as personalised online banners and QR codes, but also five online tutorials. The free videos contain helpful tips and clearly communicate what exhibitors should bear in mind before, during and after the event.

The first tutorial shines a light on strategic exhibition planning. The guide provides valuable ideas for project and budget planning and explains, among others, why it is so important that the objectives and message of any trade-fair appearance are clearly defined in advance. Another video is devoted to visitor marketing. This film shows how exhibitors at Insights-X can create invitation campaigns for maximum effect and which advertising options they can exploit at their stand and around the exhibition centre. A third tutorial looks at evaluating sales and tracking success. It highlights the ways in which exhibitors can retrospectively follow up leads and new contacts made at the event. These three videos were created in collaboration with Munich-based service provider MEPLAN.

The service is rounded off with two other tutorials, packed with important and useful information on exhibiting at Insights-X. They summarise, for example, relevant dates, events and other offerings at the fair and explain in detail how e.g. voucher codes can be generated for customer invitations. The online tutorials are available in English and in German. The tutorials have a viewing time of between ten and twelve minutes and can be accessed at www.insights-x.com/en/exhibitors/services.

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From 9 to 12 October 2019, the international stationery sector will be ga thering for the fifth edition of Insights-X at Nuremberg’s Exhibition Cent re. Organiser Spielwarenmesse eG offers a broad spectrum of valuable service s to help exhibitors maximise the impact of their appearance at the fair. Th ese not only include checklists and various marketing materials such as pers onalised online banners and QR codes, but also five online tutorials.

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