Spielwarenmesse
International consumer study for Spielwarenmesse: Sustainability important in toys
- Survey on the topic of ‘Sustainability & Toys’
- Quality labels and certificates important to purchase decision
The issue of sustainability is playing an increasingly important part in purchase decisions. The international ‘Sustainability & Toys’ consumer study highlights how this development is manifested in the field of toys. On behalf of the Spielwarenmesse, the Spanish AIJU Technological Institute for Children’s Products and Leisure surveyed some 2,800 households with children aged 0-11 years. The survey reveals that 60% of respondents consider toys, alongside clothing and food, to be among the most important categories in relation to sustainability. Moreover, a majority (62%) believe that sustainably produced toys are not a passing fad but will continue to be a permanent element in the range of goods available. The study was conducted in Germany, Italy, France, China, Spain, the UK and the USA.
Positive experiences in summary
According to the findings, the material used is a particularly important indicator of whether a toy is sustainable. For 74% this means wood, followed by bamboo (64%), recycled plastic (63%) and bioplastics (60%). More than two-thirds of respondents have had previous positive experiences with ecologically produced and environmentally friendly toys. The durability and safety of the products were contributory factors here, alongside high quality.
Acceptance that sustainability may mean higher prices
As far as price is concerned, the majority of the consumers surveyed perceive sustainable toys as more expensive than other toys. They are, however, prepared to pay more for environmentally produced toy goods. It was found that 27% of respondents indicated they would pay 5% to 10% more for such products, while 26% would be prepared to accept a price premium of up to 5%.
Quality marks are persuasive
In addition, this international study shows the sources of information that consumers rely on. The most frequently used are online sources such as websites (28%), social media (23%) and the internet more generally (22%). For 20%, the on-site retailer is an important point of contact. When making the purchase decision, 56% of respondents are guided by quality labels and certificates. Manufacturers’ information is also trusted by 55% of consumers, while 41% rely on recommendations from retailers.
A short and compact version of the consumer research is available on the website www.spielwarenmesse.de/en/toysgogreen and can also be downloaded from the Toys go Green Special Area on Spielwarenmesse Digital. The full results will be presented by Pablo Busó, User Research Area Manager at AIJU, on 2 February at 3.45 pm and on 6 February at 12 pm, in the Toy Business Forum on Spielwarenmesse Digital (digital.spielwarenmesse.de).
Extbase Variable Dump
GeorgRinger\News\Domain\Model\NewsDefault prototype persistent entity (uid=440, pid=85)
crdate => protected DateTime prototype object (2022-01-31T16:36:44+00:00, 1643647004)
tstamp => protected DateTime prototype object (2022-02-01T09:02:10+00:00, 1643706130)
sysLanguageUid => protected 1 (integer)
l10nParent => protected 440 (integer)
starttime => protected DateTime prototype object (2022-01-30T09:26:00+00:00, 1643534760)
endtime => protected NULL
feGroup => protected "" (0 chars)
hidden => protected FALSE
deleted => protected NULL
cruserId => protected 8 (integer)
title => protected "International consumer study for Spielwarenmesse: Sustainability important i
n toys" (82 chars)
alternativeTitle => protected "" (0 chars)
teaser => protected "" (0 chars)
bodytext => protected "<
data>
fileadmin/ relative 1 " (583 chars)
is_default => 1 (integer)
is_browsable => 1 (integer)
is_public => 1 (integer)
is_writable => 1 (integer)
is_online => 1 (integer)
auto_extract_metadata => 1 (integer)
processingfolder => NULL
configuration => protected array(3 items)
basePath => "/fileadmin/" (10 chars)
pathType => "relative" (8 chars)
caseSensitive => "1" (1 chars)
fileProcessingService => protected TYPO3\CMS\Core\Resource\Service\FileProcessingService prototype object
storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth
driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object max depth
signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object max depth
evaluatePermissions => protected FALSE
fileMounts => protected array(empty)
userPermissions => protected array(empty)
capabilities => protected 15 (integer)
signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object
isInitialized => protected TRUE
objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered
slots => protected array(9 items) max depth
logger => protected TYPO3\CMS\Core\Log\Logger prototype object max depth
processingFolder => protected TYPO3\CMS\Core\Resource\Folder prototype object
storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth
identifier => protected "/_processed_/" (13 chars)
name => protected "_processed_" (11 chars)
fileAndFolderNameFilters => protected array(empty) max depth
processingFolders => protected array(1 item)
0 => TYPO3\CMS\Core\Resource\Folder prototype object max depth
isOnline => protected TRUE
isDefault => protected TRUE
fileAndFolderNameFilters => protected array(1 item)
0 => array(2 items) max depth
identifier => protected "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars)
name => protected "Teaser_Logo_SWM.jpg" (19 chars)
deleted => protected FALSE
mergedProperties => protected array(64 items)
uid => 2811 (integer)
pid => 85 (integer)
tstamp => 1643647004 (integer)
crdate => 1643647004 (integer)
cruser_id => 8 (integer)
deleted => 0 (integer)
hidden => 0 (integer)
sys_language_uid => 1 (integer)
l10n_parent => 2809 (integer)
l10n_state => NULL
l10n_diffsource => "a:10:{s:13:"showinpreview";i:1;s:5:"title";N;s:11:"alternative";N;s:4:"link"
;s:0:"";s:11:"description";N;s:4:"crop";s:135:"{"teaser_3_2":{"cropArea":{"x
":0,"y":0.07127545551982847,"width":1,"height":0.857449088960343},"selectedR
atio":"1:1","focusArea":null}}";s:9:"uid_local";i:81;s:6:"hidden";i:0;s:16:"
sys_language_uid";i:0;s:11:"l10n_parent";i:0;}" (350 chars)
t3ver_oid => 0 (integer)
t3ver_id => 0 (integer)
t3ver_label => "" (0 chars)
t3ver_wsid => 0 (integer)
t3ver_state => 0 (integer)
t3ver_stage => 0 (integer)
t3ver_count => 0 (integer)
t3ver_tstamp => 0 (integer)
t3ver_move_id => 0 (integer)
uid_local => 81 (integer)
uid_foreign => 441 (integer)
tablenames => "tx_news_domain_model_news" (25 chars)
fieldname => "fal_media" (9 chars)
sorting_foreign => 2 (integer)
table_local => "sys_file" (8 chars)
title => NULL
description => NULL
alternative => NULL
link => "" (0 chars)
crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height":
0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars)
autoplay => 0 (integer)
showinpreview => 1 (integer)
starttime => 0 (integer)
endtime => 0 (integer)
parentid => 0 (integer)
parenttable => "" (0 chars)
sorting => 0 (integer)
tx_mask_mediacopy_tab_image_img => 0 (integer)
tx_mask_introstage_image => 0 (integer)
tx_mask_gallery_image => 0 (integer)
tx_mask_detail_teaser_image => 0 (integer)
tx_mask_detail_teaser_logo => 0 (integer)
tx_mask_sharingdownload_tab_download_file => 0 (integer)
tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer)
tx_mask_gridgallery_image => 0 (integer)
missing => 0 (integer)
type => "2" (1 chars)
storage => 1 (integer)
identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars)
identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars)
extension => "jpg" (3 chars)
mime_type => "image/jpeg" (10 chars)
name => "Teaser_Logo_SWM.jpg" (19 chars)
sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars)
size => 36212 (integer)
creation_date => 1560251544 (integer)
modification_date => 1560251544 (integer)
folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars)
t3_origuid => 0 (integer)
file => 81 (integer)
width => 400 (integer)
height => 311 (integer)
categories => 0 (integer) modified
uid => protected 2809 (integer)
_localizedUid => protected 2811 (integer) modified
_languageUid => protected 1 (integer) modified
_versionedUid => protected 2809 (integer) modified
pid => protected 85 (integer)
falMediaPreviews => protected NULL
falMediaNonPreviews => protected NULL
internalurl => protected NULL
externalurl => protected NULL
istopnews => protected FALSE
contentElements => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (3 items)
000000001baff9830000000051ccc327 => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=2510, pid=85)
crdate => protected DateTime prototype object (2022-01-31T16:36:44+00:00, 1643647004)
tstamp => protected DateTime prototype object (2022-01-31T17:23:44+00:00, 1643649824)
CType => protected "mask_introstage" (15 chars)
header => protected "International consumer study for Spielwarenmesse: Sustainability important i
n toys" (82 chars)
headerPosition => protected "" (0 chars)
bodytext => protected "" (0 chars)
colPos => protected 0 (integer)
image => protected "0" (1 chars)
imagewidth => protected 0 (integer)
imageorient => protected 0 (integer)
imagecaption => protected NULL
imagecols => protected 2 (integer)
imageborder => protected 0 (integer)
media => protected "0" (1 chars)
layout => protected "0" (1 chars)
cols => protected 0 (integer)
subheader => protected "" (0 chars)
headerLink => protected "" (0 chars)
imageLink => protected NULL
imageZoom => protected "0" (1 chars)
altText => protected NULL
titleText => protected NULL
headerLayout => protected "0" (1 chars)
listType => protected "" (0 chars)
uid => protected 2510 (integer)
_localizedUid => protected 2513 (integer) modified
_languageUid => protected 1 (integer) modified
_versionedUid => protected 2510 (integer) modified
pid => protected 85 (integer)
000000001baffa170000000051ccc327 => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=2511, pid=85)
crdate => protected DateTime prototype object (2022-01-31T16:36:44+00:00, 1643647004)
tstamp => protected DateTime prototype object (2022-01-31T17:23:44+00:00, 1643649824)
CType => protected "mask_mediacopy" (14 chars)
header => protected "" (0 chars)
headerPosition => protected "" (0 chars)
bodytext => protected "" (0 chars)
colPos => protected 0 (integer)
image => protected "0" (1 chars)
imagewidth => protected 0 (integer)
imageorient => protected 0 (integer)
imagecaption => protected NULL
imagecols => protected 2 (integer)
imageborder => protected 0 (integer)
media => protected "0" (1 chars)
layout => protected "0" (1 chars)
cols => protected 0 (integer)
subheader => protected "" (0 chars)
headerLink => protected "" (0 chars)
imageLink => protected NULL
imageZoom => protected "0" (1 chars)
altText => protected NULL
titleText => protected NULL
headerLayout => protected "0" (1 chars)
listType => protected "" (0 chars)
uid => protected 2511 (integer)
_localizedUid => protected 2514 (integer) modified
_languageUid => protected 1 (integer) modified
_versionedUid => protected 2511 (integer) modified
pid => protected 85 (integer)
000000001baffa100000000051ccc327 => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=2512, pid=85)
crdate => protected DateTime prototype object (2022-01-31T16:36:44+00:00, 1643647004)
tstamp => protected DateTime prototype object (2022-01-31T17:23:23+00:00, 1643649803)
CType => protected "mask_sharingdownload" (20 chars)
header => protected "Download PDF" (12 chars)
headerPosition => protected "" (0 chars)
bodytext => protected "" (0 chars)
colPos => protected 0 (integer)
image => protected "0" (1 chars)
imagewidth => protected 0 (integer)
imageorient => protected 0 (integer)
imagecaption => protected NULL
imagecols => protected 2 (integer)
imageborder => protected 0 (integer)
media => protected "0" (1 chars)
layout => protected "0" (1 chars)
cols => protected 0 (integer)
subheader => protected "" (0 chars)
headerLink => protected "" (0 chars)
imageLink => protected NULL
imageZoom => protected "0" (1 chars)
altText => protected NULL
titleText => protected NULL
headerLayout => protected "0" (1 chars)
listType => protected "" (0 chars)
uid => protected 2512 (integer)
_localizedUid => protected 2515 (integer) modified
_languageUid => protected 1 (integer) modified
_versionedUid => protected 2512 (integer) modified
pid => protected 85 (integer)
tags => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty)
pathSegment => protected "international-consumer-study-for-spielwarenmesse-sustainability-important-in
-toys" (81 chars)
editlock => protected 0 (integer)
importId => protected "" (0 chars)
importSource => protected "" (0 chars)
sorting => protected 0 (integer)
notes => protected "" (0 chars)
uid => protected 440 (integer)
_localizedUid => protected 441 (integer) modified
_languageUid => protected 1 (integer) modified
_versionedUid => protected 440 (integer) modified
pid => protected 85 (integer)
Back to overview pageThe issue of sustainability is playing an increasingly important part in purchase decisions. The international ‘Sustainability & Toys’ consum er study highlights how this development is manifested in the field of toys. On behalf of the Spielwarenmesse, the Spanish AIJU Technological Institute for Children’s Products and Leisure surveyed some 2,800 households with ch ildren aged 0-11 years. The survey reveals that 60% of respondents consider toys, alongside clothing and food, to be among the most important categories in relation to sustainability.
" (567 chars) datetime => protected DateTime prototype object (2022-02-01T09:56:00+00:00, 1643709360) archive => protected NULL author => protected "" (0 chars) authorEmail => protected "" (0 chars) categories => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) related => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedFrom => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) falRelatedFiles => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedLinks => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) type => protected "0" (1 chars) keywords => protected "" (0 chars) description => protected "" (0 chars) falMedia => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (1 items) 000000001baff8290000000051ccc327 => GeorgRinger\News\Domain\Model\FileReference prototype modified entity (uid=2809, pid=85) uidLocal => protected 81 (integer) title => protected NULL description => protected NULL alternative => protected NULL link => protected "" (0 chars) showinpreview => protected 1 (integer) configurationManager => protected TYPO3\CMS\Extbase\Configuration\ConfigurationManager singleton object objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered concreteConfigurationManager => protected TYPO3\CMS\Extbase\Configuration\FrontendConfigurationManager singleton object flexFormService => protected TYPO3\CMS\Core\Service\FlexFormService singleton object configuration => protected array(4 items) userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) contentObject => protected TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer prototype object filtered objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered typoScriptService => protected TYPO3\CMS\Core\TypoScript\TypoScriptService prototype object extensionName => protected "News" (4 chars) pluginName => protected "Pi1" (3 chars) configurationCache => protected array(2 items) news_pi1 => array(10 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(46 items) max depth userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) controllerConfiguration => array(1 item) max depth news_news_pi1 => array(6 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(24 items) max depth controllerConfiguration => array(empty) max depth environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object originalResource => protected TYPO3\CMS\Core\Resource\FileReference prototype object propertiesOfFileReference => protected array(46 items) uid => 2811 (integer) pid => 85 (integer) tstamp => 1643647004 (integer) crdate => 1643647004 (integer) cruser_id => 8 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 1 (integer) l10n_parent => 2809 (integer) l10n_state => NULL l10n_diffsource => "a:10:{s:13:"showinpreview";i:1;s:5:"title";N;s:11:"alternative";N;s:4:"link" ;s:0:"";s:11:"description";N;s:4:"crop";s:135:"{"teaser_3_2":{"cropArea":{"x ":0,"y":0.07127545551982847,"width":1,"height":0.857449088960343},"selectedR atio":"1:1","focusArea":null}}";s:9:"uid_local";i:81;s:6:"hidden";i:0;s:16:" sys_language_uid";i:0;s:11:"l10n_parent";i:0;}" (350 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 441 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 2 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) uidOfFileReference => protected NULL name => protected NULL originalFile => protected TYPO3\CMS\Core\Resource\File prototype object metaDataLoaded => protected TRUE metaDataProperties => protected array(26 items) uid => 81 (integer) pid => 0 (integer) tstamp => 1560251544 (integer) crdate => 1560251543 (integer) cruser_id => 4 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL t3_origuid => 0 (integer) l10n_diffsource => "" (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) file => 81 (integer) title => NULL width => 400 (integer) height => 311 (integer) description => NULL alternative => NULL categories => 0 (integer) indexingInProgress => protected FALSE updatedProperties => protected array(empty) properties => protected array(15 items) uid => 81 (integer) pid => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object absoluteBasePath => protected "/var/www/html/spielwarenmesse-eg.de/public/fileadmin/" (53 chars) supportedHashAlgorithms => protected array(2 items) max depth baseUri => protected "/fileadmin/" (10 chars) mappingFolderNameToRole => protected array(3 items) max depth charsetConversion => protected NULL capabilities => protected 15 (integer) storageUid => protected 1 (integer) configuration => protected array(3 items) max depth storageRecord => protected array(17 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1558946003 (integer) crdate => 1558946003 (integer) cruser_id => 0 (integer) deleted => 0 (integer) description => "This is the local fileadmin/ directory. This storage mount has been created automatically by TYPO3." (99 chars) name => "/fileadmin/ (auto-created)" (25 chars) driver => "Local" (5 chars) configuration => "