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Kids India launches an additional trade fair in Bengaluru

Kids India, the biggest international trade fair in India for toys, children’s products and sports goods, is introducing a new regional trade fair. Kids India South is taking place at the Manpho Exhibition Centre in Bengaluru from 16 to 17 April 2020. It specifically targets visitors from southern India, such as from the states of Andhra Pradesh, Karnataka, Kerala, Telangana and Tamil Nadu. Like the main international trade show, the new event is organised by Spielwarenmesse India Pvt. Ltd., a subsidiary wholly owned by Spielwarenmesse eG.

The concept is entirely new, as Katharina Janotta, Managing Director of Spielwarenmesse India Pvt. Ltd., confirms: “We’re excited to launch Kids India South, the first B2B trade fair specific to the southern region of India. It caters for a highly dynamic market with huge buying potential due to its high average income. All this is a solid basis for a successful trade fair.”

The event also provides a glimpse of Kids India which takes place in the second half of the year. Shining a light on the Indian toy industry and its manufacturers, the new format gives visitors in southern India a unique opportunity to familiarise themselves with the concept and the advantages of a B2B toy fair. Not only that but they also benefit from shorter distances to the venue. In a move to mobilise as many trade visitors as possible from different regions across the subcontinent, the organisers are planning another Kids India for the north of the country. This will also contribute to raising awareness in India for the importance of play and good quality toys.

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Kids India, the biggest international trade fair in India for toys, child ren’s products and sports goods, is introducing a new regional trade fair. Kids India South is taking place at the Manpho Exhibition Centre in Bengalu ru from 16 to 17 April 2020. It specifically targets visitors from southern India, such as from the states of Andhra Pradesh, Karnataka, Kerala, Telanga na and Tamil Nadu. Like the main international trade show, the new event is organised by Spielwarenmesse India Pvt. Ltd., a subsidiary wholly owned by S pielwarenmesse eG.

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