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Kids Russia

Kids Russia 2019: New Special Area and keen interest from trade visitors

The 13th  Kids Russia  has confirmed its position as an international trade fair for  toys  in Russia and Eastern Europe. 180 international exhibitors presented their innovative products and ideas at the Crocus Expo International Exhibition Centre in Moscow from 12 to 14 March 2019. Reflecting the diversity of the toy market, the event comprised twelve categories, including: sports and leisure products, wooden and electronic toys, dolls, cuddly toys, board games, festive articles, model construction, furniture and products for babies and toddlers. The trade fair was organised by GRAND EXPO, CJSC, a company owned by Spielwarenmesse eG and Russian toy manufacturers.

Boasting a large consumer base, Russia is an attractive market for export-led toy companies. Ernst Kick, CEO of Spielwarenmesse eG, explains: “As a business hub for the industry, Kids Russia gives companies a golden opportunity to present their products to a wide trade audience. We’re making it possible for firms to gain a foothold in the growing Russian market.” More than 10,000 trade visitors flocked to the three-day event to learn about the latest developments in the industry. Presented by the Spielwarenmesse, the new “Trends on tour” area generated plenty of interest, featuring the three main trends for 2019: “Ready, Steady, Play!”, “The WOW Effect” and “Toys 4 Kidults”. Associated products exemplified the trends for buyers and retailers. Two other special shows attracted plenty of footfall at Kids Russia. “What’s new” shone a light on innovations, whilst the “Brand Product Gallery” featured striking examples of licensed products.

Exhibitors at the concurrent Licensing World Russia were, likewise, happy with their appearance in Moscow. The licensing trade fair gave market leaders, manufacturers and licensors the opportunity to discuss upcoming licensing themes and to forge new business contacts.

Further information on Kids Russia can be found at www.kidsrussa.ru/en.

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The 13th Kids Russia has confirmed its position as an international trade fair for toys in Russia and Eastern Europe. 180 international exhibitors pr esented their innovative products and ideas at the Crocus Expo International Exhibition Centre in Moscow from 12 to 14 March 2019. Reflecting the divers ity of the toy market, the event comprised twelve categories, including: spo rts and leisure products, wooden and electronic toys, dolls, cuddly toys, bo ard games, festive articles, model construction, furniture and products for babies and toddlers.

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