Open

Spielwarenmesse

Spielwarenmesse BrandNew: Innovation presentation triggers excellent industry response

  • Visitors show huge interest across all channels
  • Companies present a diversity of products in new ways

The digital service Spielwarenmesse BrandNew has been offering focused information about this year’s innovations and trends in the toy sector since 25 January. The forward-looking format has met with a positive response from industry experts. In the first five days alone, the Nuremberg-based organiser recorded 55,442 visitors and more than 400,000 actions on its website. Particularly during launch week, companies also used the Spielwarenmesse social media channels to present their innovative products to the international market.

Ernst Kick, CEO of Spielwarenmesse eG, commented: “In our role as the industry’s largest global network, we’re delighted to be able to offer a valuable service even during the pandemic. Spielwarenmesse BrandNew was warmly received by the sector and is still attracting widespread attention.” Showcasing everything from start-ups to major market players, the platform is characterised by diversity. More than 300 companies from around the world are currently presenting over 4,000 new and further developments – with product descriptions, images, video material and contacts – at www.spielwarenmesse.de/en/brandnew. This means that visitors to the website receive first-hand input from the companies themselves. Paul Heinz Bruder, CEO of Bruder, noted, “Spielwarenmesse BrandNew gave us the opportunity in spite of lockdown to present our innovations to the global trade and to tap into new target groups.”

Live action on social media

During launch week from 25 to 29 January, the calendar featuring the times and dates of company events, advertorials in the Spielwarenmesse Visitor Newsletter and social media posts were among the additional highlights. The Spielwarenmesse Facebook and Instagram channels gave suppliers the golden opportunity to unveil their innovations in live video sessions. Among them was Heless, who has been exhibiting in Nuremberg since the toy fair was launched. Managing Director Susanna Becker presented the company’s innovations in a 20-minute live session, concluding, “The Instagram takeover was definitely uncharted territory for me, but it was great fun and the reaction to our products was overwhelming.” Up-and-coming companies such as Holo Toyz from Ireland, likewise, met with an excellent response to their live videos on the Spielwarenmesse Instagram page. Kate Scott, Marketing & Business Development Manager, commented: “As a new business, Spielwarenmesse BrandNew helped us to reach an audience we would never have reached under the circumstances. Thank you so much to the whole team who pulled BrandNew together this year.”

Spielwarenmesse BrandNew can be accessed on the website free of charge until the end of April. “This enables us to shorten the wait until the physical Spielwarenmesse this summer which, in spite of the success of the digital format, remains absolutely indispensable,” Mr Kick added.

Extbase Variable Dump GeorgRinger\News\Domain\Model\NewsDefault prototype persistent entity (uid=265, pid=85) crdate => protected DateTime prototype object (2021-02-02T08:07:18+00:00, 1612253238) tstamp => protected DateTime prototype object (2021-02-02T12:58:24+00:00, 1612270704) sysLanguageUid => protected 1 (integer) l10nParent => protected 265 (integer) starttime => protected DateTime prototype object (2020-03-26T09:31:00+00:00, 1585215060) endtime => protected NULL feGroup => protected "" (0 chars) hidden => protected FALSE deleted => protected NULL cruserId => protected 16 (integer) title => protected "Spielwarenmesse BrandNew: Innovation presentation triggers excellent industr y response" (86 chars) alternativeTitle => protected "" (0 chars) teaser => protected "" (0 chars) bodytext => protected "

The digital service Spielwarenmesse BrandNew has been offering focused in formation about this year’s innovations and trends in the toy sector since 25 January. The forward-looking format has met with a positive response fro m industry experts. In the first five days alone, the Nuremberg-based organi ser recorded 55,442 visitors and more than 400,000 actions on its website. P articularly during launch week, companies also used the Spielwarenmesse soci al media channels to present their innovative products to the international market.

" (543 chars) datetime => protected DateTime prototype object (2021-02-02T11:29:00+00:00, 1612265340) archive => protected NULL author => protected "" (0 chars) authorEmail => protected "" (0 chars) categories => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) related => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedFrom => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) falRelatedFiles => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) relatedLinks => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) type => protected "0" (1 chars) keywords => protected "" (0 chars) description => protected "" (0 chars) falMedia => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (1 items) 00000000774dd1ba0000000048d4b75e => GeorgRinger\News\Domain\Model\FileReference prototype modified entity (uid=1987, pid=85) uidLocal => protected 81 (integer) title => protected NULL description => protected NULL alternative => protected NULL link => protected "" (0 chars) showinpreview => protected 1 (integer) configurationManager => protected TYPO3\CMS\Extbase\Configuration\ConfigurationManager singleton object objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered concreteConfigurationManager => protected TYPO3\CMS\Extbase\Configuration\FrontendConfigurationManager singleton object flexFormService => protected TYPO3\CMS\Core\Service\FlexFormService singleton object configuration => protected array(4 items) userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) contentObject => protected TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer prototype object filtered objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered typoScriptService => protected TYPO3\CMS\Core\TypoScript\TypoScriptService prototype object extensionName => protected "News" (4 chars) pluginName => protected "Pi1" (3 chars) configurationCache => protected array(2 items) news_pi1 => array(10 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(46 items) max depth userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) controllerConfiguration => array(1 item) max depth news_news_pi1 => array(6 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(24 items) max depth controllerConfiguration => array(empty) max depth environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object environmentService => protected TYPO3\CMS\Extbase\Service\EnvironmentService singleton object originalResource => protected TYPO3\CMS\Core\Resource\FileReference prototype object propertiesOfFileReference => protected array(46 items) uid => 1989 (integer) pid => 85 (integer) tstamp => 1612253238 (integer) crdate => 1612253238 (integer) cruser_id => 16 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 1 (integer) l10n_parent => 1987 (integer) l10n_state => NULL l10n_diffsource => "a:10:{s:13:"showinpreview";i:1;s:5:"title";N;s:11:"alternative";N;s:4:"link" ;s:0:"";s:11:"description";N;s:4:"crop";s:135:"{"teaser_3_2":{"cropArea":{"x ":0,"y":0.07127545551982847,"width":1,"height":0.857449088960343},"selectedR atio":"1:1","focusArea":null}}";s:9:"uid_local";i:81;s:6:"hidden";i:0;s:16:" sys_language_uid";i:0;s:11:"l10n_parent";i:0;}" (350 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 266 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 2 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) uidOfFileReference => protected NULL name => protected NULL originalFile => protected TYPO3\CMS\Core\Resource\File prototype object metaDataLoaded => protected TRUE metaDataProperties => protected array(26 items) uid => 81 (integer) pid => 0 (integer) tstamp => 1560251544 (integer) crdate => 1560251543 (integer) cruser_id => 4 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL t3_origuid => 0 (integer) l10n_diffsource => "" (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) file => 81 (integer) title => NULL width => 400 (integer) height => 311 (integer) description => NULL alternative => NULL categories => 0 (integer) indexingInProgress => protected FALSE updatedProperties => protected array(empty) properties => protected array(15 items) uid => 81 (integer) pid => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object absoluteBasePath => protected "/var/www/html/spielwarenmesse-eg.de/public/fileadmin/" (53 chars) supportedHashAlgorithms => protected array(2 items) max depth baseUri => protected "/fileadmin/" (10 chars) mappingFolderNameToRole => protected array(3 items) max depth charsetConversion => protected NULL capabilities => protected 15 (integer) storageUid => protected 1 (integer) configuration => protected array(3 items) max depth storageRecord => protected array(17 items) uid => 1 (integer) pid => 0 (integer) tstamp => 1558946003 (integer) crdate => 1558946003 (integer) cruser_id => 0 (integer) deleted => 0 (integer) description => "This is the local fileadmin/ directory. This storage mount has been created automatically by TYPO3." (99 chars) name => "/fileadmin/ (auto-created)" (25 chars) driver => "Local" (5 chars) configuration => "< data> fileadmin/relative1" (583 chars) is_default => 1 (integer) is_browsable => 1 (integer) is_public => 1 (integer) is_writable => 1 (integer) is_online => 1 (integer) auto_extract_metadata => 1 (integer) processingfolder => NULL configuration => protected array(3 items) basePath => "/fileadmin/" (10 chars) pathType => "relative" (8 chars) caseSensitive => "1" (1 chars) fileProcessingService => protected TYPO3\CMS\Core\Resource\Service\FileProcessingService prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth driver => protected TYPO3\CMS\Core\Resource\Driver\LocalDriver prototype object max depth signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object max depth evaluatePermissions => protected FALSE fileMounts => protected array(empty) userPermissions => protected array(empty) capabilities => protected 15 (integer) signalSlotDispatcher => protected TYPO3\CMS\Extbase\SignalSlot\Dispatcher singleton object isInitialized => protected TRUE objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered slots => protected array(9 items) max depth logger => protected TYPO3\CMS\Core\Log\Logger prototype object max depth processingFolder => protected TYPO3\CMS\Core\Resource\Folder prototype object storage => protected TYPO3\CMS\Core\Resource\ResourceStorage prototype object max depth identifier => protected "/_processed_/" (13 chars) name => protected "_processed_" (11 chars) fileAndFolderNameFilters => protected array(empty) max depth processingFolders => protected array(1 item) 0 => TYPO3\CMS\Core\Resource\Folder prototype object max depth isOnline => protected TRUE isDefault => protected TRUE fileAndFolderNameFilters => protected array(1 item) 0 => array(2 items) max depth identifier => protected "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) name => protected "Teaser_Logo_SWM.jpg" (19 chars) deleted => protected FALSE mergedProperties => protected array(64 items) uid => 1989 (integer) pid => 85 (integer) tstamp => 1612253238 (integer) crdate => 1612253238 (integer) cruser_id => 16 (integer) deleted => 0 (integer) hidden => 0 (integer) sys_language_uid => 1 (integer) l10n_parent => 1987 (integer) l10n_state => NULL l10n_diffsource => "a:10:{s:13:"showinpreview";i:1;s:5:"title";N;s:11:"alternative";N;s:4:"link" ;s:0:"";s:11:"description";N;s:4:"crop";s:135:"{"teaser_3_2":{"cropArea":{"x ":0,"y":0.07127545551982847,"width":1,"height":0.857449088960343},"selectedR atio":"1:1","focusArea":null}}";s:9:"uid_local";i:81;s:6:"hidden";i:0;s:16:" sys_language_uid";i:0;s:11:"l10n_parent";i:0;}" (350 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) uid_local => 81 (integer) uid_foreign => 266 (integer) tablenames => "tx_news_domain_model_news" (25 chars) fieldname => "fal_media" (9 chars) sorting_foreign => 2 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 (integer) identifier => "/SeG_Dateien/Bilder/Standards/Teaser_Logo_SWM.jpg" (49 chars) identifier_hash => "0b1706de552124df0104b23cda70a30ab5bee167" (40 chars) extension => "jpg" (3 chars) mime_type => "image/jpeg" (10 chars) name => "Teaser_Logo_SWM.jpg" (19 chars) sha1 => "1f72cd89dd1a5e99cbc00cbaf6b160791e5e485e" (40 chars) size => 36212 (integer) creation_date => 1560251544 (integer) modification_date => 1560251544 (integer) folder_hash => "dcae32145f83c78f6eddfcbce93e33e854821529" (40 chars) t3_origuid => 0 (integer) file => 81 (integer) width => 400 (integer) height => 311 (integer) categories => 0 (integer) modified uid => protected 1987 (integer) _localizedUid => protected 1989 (integer) modified _languageUid => protected 1 (integer) modified _versionedUid => protected 1987 (integer) modified pid => protected 85 (integer) falMediaPreviews => protected NULL falMediaNonPreviews => protected NULL internalurl => protected NULL externalurl => protected NULL istopnews => protected FALSE contentElements => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (3 items) 00000000774ddd4b0000000048d4b75e => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1616, pid=85) crdate => protected DateTime prototype object (2021-02-02T08:07:18+00:00, 1612253238) tstamp => protected DateTime prototype object (2021-02-02T11:34:19+00:00, 1612265659) CType => protected "mask_introstage" (15 chars) header => protected "Spielwarenmesse BrandNew: Innovation presentation triggers excellent industr y response" (86 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1616 (integer) _localizedUid => protected 1619 (integer) modified _languageUid => protected 1 (integer) modified _versionedUid => protected 1616 (integer) modified pid => protected 85 (integer) 00000000774dded70000000048d4b75e => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1617, pid=85) crdate => protected DateTime prototype object (2021-02-02T08:07:18+00:00, 1612253238) tstamp => protected DateTime prototype object (2021-02-02T13:00:42+00:00, 1612270842) CType => protected "mask_mediacopy" (14 chars) header => protected "" (0 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1617 (integer) _localizedUid => protected 1620 (integer) modified _languageUid => protected 1 (integer) modified _versionedUid => protected 1617 (integer) modified pid => protected 85 (integer) 00000000774dded40000000048d4b75e => GeorgRinger\News\Domain\Model\TtContent prototype persistent entity (uid=1618, pid=85) crdate => protected DateTime prototype object (2021-02-02T08:07:18+00:00, 1612253238) tstamp => protected DateTime prototype object (2021-02-02T12:57:25+00:00, 1612270645) CType => protected "mask_sharingdownload" (20 chars) header => protected "Download PDF" (12 chars) headerPosition => protected "" (0 chars) bodytext => protected "" (0 chars) colPos => protected 0 (integer) image => protected "0" (1 chars) imagewidth => protected 0 (integer) imageorient => protected 0 (integer) imagecaption => protected NULL imagecols => protected 2 (integer) imageborder => protected 0 (integer) media => protected "0" (1 chars) layout => protected "0" (1 chars) cols => protected 0 (integer) subheader => protected "" (0 chars) headerLink => protected "" (0 chars) imageLink => protected NULL imageZoom => protected "0" (1 chars) altText => protected NULL titleText => protected NULL headerLayout => protected "0" (1 chars) listType => protected "" (0 chars) uid => protected 1618 (integer) _localizedUid => protected 1621 (integer) modified _languageUid => protected 1 (integer) modified _versionedUid => protected 1618 (integer) modified pid => protected 85 (integer) tags => protected TYPO3\CMS\Extbase\Persistence\Generic\LazyObjectStorage prototype object (empty) pathSegment => protected "spielwarenmesse-brandnew-innovation-presentation-triggers-excellent-industry -response" (85 chars) editlock => protected 0 (integer) importId => protected "" (0 chars) importSource => protected "" (0 chars) sorting => protected 0 (integer) notes => protected "" (0 chars) uid => protected 265 (integer) _localizedUid => protected 266 (integer) modified _languageUid => protected 1 (integer) modified _versionedUid => protected 265 (integer) modified pid => protected 85 (integer)
Back to overview page