Spielwarenmesse eG

Spielwarenmesse eG restructures business operations in India

  • AHK Indien assumes role of representative
  • Kids India 2020 in Mumbai cancelled

Spielwarenmesse eG has been operating on the Indian market for the past eight years. During this period, the exhibition organiser and marketing services provider has successfully launched Kids India which has established itself as India’s biggest B2B toy fair. It also enables international exhibitors to participate through the World of Toys Programme. In response to the situation surrounding the Covid-19 pandemic, the organisers have introduced new strategic measures. On 1 June, the Indo-German Chamber of Commerce (AHK Indien) became the company’s representative in India. Spielwarenmesse eG’s global network already comprises 58 international representatives serving 104 countries.

In future, AHK Indien will provide companies, trade visitors and media representatives with all the information they need to participate in a trade fair – from exhibitor and visitor registration to organising travel. The next major project on the agenda is the Spielwarenmesse. Taking place in Nuremberg from 27 to 31 January 2021, the world’s leading industry event is already in the planning phase and is making allowances for the current situation. The booking deadline for exhibitors, for example, has been extended to 31 July 2020. By contrast, Kids India will not be opening its doors in Mumbai this year. The unpredictable situation linked to the coronavirus in India is making it impossible to stage the autumn fair in a safe and efficient environment.

Spielwarenmesse eG is placing its trust in AHK Indien’s highly experienced team. Having worked with AHK Indien during its first steps onto the Indian market, Spielwarenmesse eG is confident that this partnership will be as successful as before. Commenting on the change, Ernst Kick, CEO Spielwarenmesse eG, stated: “We’re delighted to be able to rely on the professional support of AHK Indien. We still see a bright future and great potential in this country, which is synonymous with advanced urbanisation and a rapidly growing, well-educated middle class.” Accounting for more than 20 percent of the world population of under 25-year-olds, India’s growth rates for consumer products, especially for toys and children’s products, have soared in recent years.