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Spielwarenmesse eG

Staff at Spielwarenmesse eG successfully complete B2Run corporate race

  • Around a third of the workforce takes part
  • Corporate running event an important part of CSR 

Coming together through sport – spurred on by this slogan, the staff at Spielwarenmesse eG took their positions on the starting line for the B2Run corporate running event in Nuremberg on 23 July. Building on last year’s successes, the competitors from the cooperative completed the 6.3km course around the Dutzendteich lake with flying colours. The colleagues on the sidelines cheered on the runners in what was an emotional race for the finish line in the Max-Morlock Stadium.

Ernst Kick, CEO of Spielwarenmesse eG, stated: “I’m delighted that around a third of our staff decided to compete in the B2Run corporate race. As a company, we think it’s important to encourage the team to be more active in their daily lives. And crossing the finish line with your colleagues is a great way of strengthening team spirit.” To help competitors prepare for the race, the company offered a free, eight-week training programme to all staff taking part. A professional running coach taught the runners a variety of different techniques and improved their stamina with targeted exercises, whilst having fun along the way.

Participation in the B2Run corporate running event is an integral part of Spielwarenmesse eG’s Corporate Social Responsibility programme, which enables the company to make an important contribution to sustainable development in various areas of society. Its sustainability programme gives priority, among others, to promoting various forms of physical exercise. These include regular plogging sessions, which involve running whilst picking up litter along the way. These and other activities enable the team members at Spielwarenmesse eG to jog their way healthily and energetically towards the upcoming events.
 

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Coming together through sport – spurred on by this slogan, the staff at Spielwarenmesse eG took their positions on the starting line for the B2Run corporate running event in Nuremberg on 23 July. Building on last year’s s uccesses, the competitors from the cooperative completed the 6.3km course ar ound the Dutzendteich lake with flying colours. The colleagues on the sideli nes cheered on the runners in what was an emotional race for the finish line in the Max-Morlock Stadium.

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