Open

Insights-X

Varied supporting programme at the fifth Insights-X

  • Industry get-together on the first evening
  • Engaging workshops and promotions

Participation will once again be at the heart of the fifth edition of Insights-X. Opening its doors from 9 to 12 October, the trade fair will underscore its character as an experience-led event by offering an attractive supporting programme. The AfterHour on the first evening will be a special highlight. In its role as organiser, Spielwarenmesse eG is inviting all exhibitors and trade visitors to this illustrious industry gathering which starts at 6 pm at Entrance Mitte. Whilst enjoying small culinary specialities and entertaining music performed by the Cadenza band, participants can chat and reflect on their first day at the fair in a relaxed atmosphere. Advance booking is not required.

Talks and hands-on activities

The InsightsArena in Hall 3C is a hive of activity. The area offers buyers and retailers a diverse and interesting mix of features. Besides the hands-on activities which launch on Wednesday, the Arena will also host the InsightsTalks from 11 am to 1 pm, Thursday to Saturday. All experts in their field, the speakers will talk about visual merchandising, back-to-school, sales training and social media, whilst also providing attendees with valuable business tips. In addition, the InsightsArena will feature a variety of promotions running for the full duration of the fair. Stabilo is bringing along its Point 88 Mega Machine so that trade visitors can compose their very own personal set of pens. Speed artist Dao Ngoc Mai will also be there, drawing comic-style portraits on request. Buyers and retailers can take home a souvenir Insights-X photo of themselves as part of the photo promotion.

Trying out innovative products

The Atelier is very much at the heart of the InsightsArena, featuring creative sessions and individual workshops hosted by exhibitors. This offering gives trade visitors the chance to try out innovations and to find inspiration for promotions at their own point of sale. In its seminar entitled “DIY mini purse made of FIMO leather-effect”, Staedtler will demonstrate how to make little purses quickly and easily. Pentel will highlight the trend of beautiful brush-writing in “This is brushlettering – the basic principle simply explained”. In the workshop “Do handicrafts for Christmas time” by Helmut Lingen Verlag, trade visitors will learn how to use wrapping paper from the Monbijou brand for handicrafts.

The trade fair calendar provides an overview of the promotions and events taking place at Insights-X. It can be found at www.insights-x.com/en/events.

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Participation will once again be at the heart of the fifth edition of Ins ights-X. Opening its doors from 9 to 12 October, the trade fair will undersc ore its character as an experience-led event by offering an attractive suppo rting programme. The AfterHour on the first evening will be a special highli ght. In its role as organiser, Spielwarenmesse eG is inviting all exhibitors and trade visitors to this illustrious industry gathering which starts at 6 pm at Entrance Mitte.

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