World of Toys –
Your gateway to the Asia-Pacific region

The huge potential of the Asia-Pacific market

Asia-Pacific is the second largest market for traditional toys and games and remains one of the fastest growing regions in the world. In 2021, Asia-Pacific accounted for the largest share of sales of more than 41.1%.

The region is expected to continue to see good value growth due to rising disposable incomes, smaller average household sizes, the trend towards higher quality products and product innovation.