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Spielwarenmesse

Evènement mondial de référence à Nuremberg : la Spielwarenmesse aura lieu début février

  • La branche souhaite majoritairement que le salon ait lieu
  • Planification organisée pour les exposants, les visiteurs professionnels et les prestataires de services
  • Tenue du salon avec un concept de sécurité et d'hygiène viable

Toute une branche a actuellement les yeux rivés sur le coup d’envoi de l’année : la Spielwarenmesse. La majorité des exposants et visiteurs se languissent de prendre part à cet évènement en présentiel. Les dernières annonces de la région bavaroise confirment la tenue en toute sécurité du salon au parc des expositions de Nuremberg du 2 au 6 février 2022. En accord avec ces décisions, l'organisateur (Spielwarenmesse eG) prend toutes ses dispositions pour fournir une véritable expérience salon.

Une grande volonté de participer au salon a été observée. En effet, la majorité des exposants et des visiteurs professionnels se prononce expressément en faveur de la tenue de la Spielwarenmesse, comme le prouve un sondage réalisé cette semaine auprès des entreprises. Ce sondage a été précédé d'un nombre croissant de questions concernant la situation sanitaire actuelle en Allemagne et sur la planification des stands par les exposants. La participation au salon se révèle importante aussi bien pour les entreprises exposantes et le commerce spécialisé que pour les standistes et autres prestataires de services.

« Grâce aux dernières décisions des autorités bavaroises et à l'apaisement de la situation pandémique en Bavière, nous pouvons poursuivre les préparatifs de notre salon comme prévu », déclare Christian Ulrich, porte-parole du conseil d'administration de Spielwarenmesse eG. Les réglementations continuent d'autoriser les manifestations et misent sur la troisième dose du vaccin plutôt que sur les tests. Par conséquent, l’obligation de se faire tester ne sera plus applicable 15 jours après l’administration de la troisième injection. Ceci même si la manifestation était prévue en février avec la règle des 2G+ (vacciné ou guéri + testé). L'évolution du taux d'incidence est tout aussi encourageante n’indiquant plus de zone où le virus circule fortement.

D’autres salons ont déjà réussi leur redémarrage en Allemagne depuis le début de la pandémie. Ces salons ont prouvé qu'ils pouvaient se dérouler en toute sécurité avec le respect des réglementations implantées.  Pour la Spielwarenmesse, un concept sanitaire viable (www.spielwarenmesse.de/en/hygiene) a également été élaboré en étroite collaboration avec les autorités sanitaires et le parc des expositions de Nuremberg. La grande taille des halls, dont l'air est entièrement renouvelé plusieurs fois par heure, offre des conditions idéales pour cela. De plus, l’organisateur a prévu des zones dédiées aux tests sur place. 

« Les discussions intenses et constructives menées ces derniers jours avec les représentants du secteur prouvent l'importance de la Spielwarenmesse en tant
que plateforme de networking et de commerce. Nous ferons tout pour répondre de manière sûre à leur souhait de vivre une véritable expérience du salon », souligne Christian Ulrich. Comme d’habitude, un aperçu complet de l’industrie du jouet attend les participants – allant de l'offre variée de produits aux dernières tendances en passant par la transmission d’un savoir-faire précieux pour leur quotidien professionnel.

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Toute une branche a actuellement les yeux rivés sur le coup d’envoi de l’année : la Spielwarenmesse. La majorité des exposants et visiteu rs se languissent de prendre part à cet évènement en présentiel. Les der nières annonces de la région bavaroise confirment la tenue en toute sécur ité du salon au parc des expositions de Nuremberg du 2 au 6 février 2022. En accord avec ces décisions, l'organisateur (Spielwarenmesse eG) prend tou tes ses dispositions pour fournir une véritable expérience salon.

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