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La principale tendance de la Spielwarenmesse 2022 : Toys go Green

  • La durabilité continue de prendre de l’importance
  • Surface dédiée Toys go Green avec quatre espaces thématiques

Le sujet de la durabilité revêt une importance croissante à l’échelle internationale. Le TrendCommittee du salon international du jouet accorde également une grande attention à cette évolution. Afin de souligner l’importance significative de ce sujet pour l'industrie du jouet également, les 13 membres se concentrent sur une tendance pour 2022 : Toys go Green. En collaboration avec les experts, l'équipe du salon leader mondial a défini quatre catégories de produits pour la tendance : « Made by Nature », « Inspired by Nature », « Recycle & Create » et « Discover Sustainability ». Du 2 au 6 février 2022, le salon international du jouet donnera vie à ce thème sur la surface dédiée Toys go Green du même nom, dans le hall 3A. Les espaces thématiques présenteront les produits des quatre différents segments.

Made by Nature : Bamboo, Cork & Co.

Les jouets en bois, tels que les blocs de construction ou les jeux de tri, ont depuis longtemps leur place dans la chambre de nombreux enfants. La section « Made by Nature » montre que les jouets peuvent également être fabriqués à partir de divers autres matériaux naturels. L'éventail des matières premières issues de la nature est varié. Il s'agit notamment du maïs, du caoutchouc, du bambou, de la laine et du liège.

Inspired by Nature : les plastiques du futur

Le segment « Inspired by Nature » traite également des matières premières renouvelables. Les ressources fossiles telles que le pétrole brut, le charbon ou le gaz naturel sont principalement utilisées pour la production de plastiques. Cette catégorie de produits prouve qu'il existe une autre voie. Elle présente des jouets qui sont produits à partir de plastiques biosourcés et protègent ainsi l'environnement.

Recycle & Create : de l’ancien au nouveau

Les produits durables sont également à l'honneur dans la catégorie « Recycle & Create ». D'une part, elle présente des jouets qui ont été créés à partir de matières premières recyclées. En outre, la section se concentre sur la création de nouvelles idées de jeu grâce à l'upcycling.

Discover Sustainability : apprendre par le jeu

Les jouets aident les enfants à comprendre des questions complexes de manière simple et vivante. Ces produits sont au cœur de l'initiative « Discover Sustainability ». Ce segment présente des jouets qui expliquent de manière ludique des sujets tels que l'environnement et le climat et vont ainsi sensibiliser les enfants.

L'espace spécial « Toys go Green » dans le hall 3A présente des jouets qui correspondent aux dernières tendances. Quatre espaces thématiques invitent les détaillants et les acheteurs à découvrir et à essayer les produits. La surface dédiée fournit également des connaissances de base synthétiques sur la thématique de la durabilité. À côté, dans le Toy Business Forum, les participants de l'industrie pourront également en savoir plus sur le thème « Toys go green » grâce à des conférences quotidiennes tenues par des experts du secteur.

De courts articles sur le sujet de la durabilité ainsi que des exemples de pratiques optimales sont disponibles sur le site web www.spielwarenmesse.de/en/toysgogreen.

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Le sujet de la durabilité revêt une importance croissante à l’échel le internationale. Le TrendCommittee du salon international du jouet accorde également une grande attention à cette évolution. Afin de souligner l’ importance significative de ce sujet pour l'industrie du jouet également, l es 13 membres se concentrent sur une tendance pour 2022 : Toys go Green.

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