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Spielwarenmesse eG

Spielwarenmesse eG przejmuje międzynarodowe targi gier Internationale Spieltage SPIEL w Essen, zachowując ich profil

  • Charakter największych na świecie targów konsumenckich w branży pozostaje zachowany
  • Dominique Metzler nadal na stanowisku dyrektor zarządzającej

Z dniem 1 stycznia 2022 roku spółdzielnia Spielwarenmesse eG przejęła międzynarodowe targi gier Internationale Spieltage SPIEL w Essen. Tym samym norymberski dostawca usług targowych i marketingowych pełni rolę nowego właściciela największych na świecie targów konsumenckich gier towarzyskich. Targi SPIEL nadal będą odbywać się na terenie centrum targowego w Essen i będą organizowane z Bonn, przez wieloletnią dyrektor zarządzającą Dominique Metzler i jej doświadczony zespół. Florian Hess, członek zarządu Spielwarenmesse eG, pełni funkcję dodatkowego dyrektora zarządzającego.

SPIEL może poszczycić się prawie 40-letnią historią: od 1983 roku wydarzenie ewoluowało od spotkania dla graczy w skromnym gronie do obecnie największych na świecie targów konsumenckich gier planszowych, karcianych i fabularnych (tzw. RPG). Tradycyjnie jesienią w halach targowych w Essen prezentowane są szerokiej publiczności niemieckie i międzynarodowe nowości ze świata gier. Co roku imprezę odwiedza około 200 000 osób – tendencja jest wzrostowa.

„Ważne było dla mnie, aby również w przyszłości zachować wyjątkowy profil targów SPIEL” – mówi Dominique Metzler, która wraz z Rosemarie Geu przez ostatnie dziesięciolecia z powodzeniem pracowała nad rozwojem i ugruntowaniem pozycji swojego rodzinnego przedsiębiorstwa. „Jestem naprawdę szczęśliwa, że dzięki spółdzielni Spielwarenmesse eG i jej doświadczeniu w organizacji wiodących na świecie targów znalazłam partnera, który będzie kontynuował i rozwijał te udane targi po mojej myśli przez następne dziesięciolecia. Mój zespół i ja bardzo cieszymy się na tę współpracę”.

Pandemia jeszcze bardziej przyspieszyła wzrost popularności gier towarzyskich. W 2020 roku sam niemiecki rynek gier wzrósł o 21 procent. Trend ten widoczny jest również na targach Spielwarenmesse w segmencie B2B. Międzynarodowe targi wynalazców gier Internationale Spieleerfindermesse zostaną połączone z targami Spielwarenmesse, co jeszcze bardziej wzmocni segment gier. Norymberczycy zapowiadają równie ostrożne podejście do międzynarodowych targów gier Internationale Spieltage SPIEL, które będąc samodzielnym wydarzeniem, zachowają swoją pierwotną formę.

Jako spółdzielnia Spielwarenmesse eG działa już „z branży dla branży”. Do grona firm członkowskich należą liczni wydawcy gier. Rzecznik zarządu Christian Ulrich podkreśla: „W przypadku targów Spielwarenmesse oraz targów Internationale Spieltage SPIEL mamy do czynienia z dwiema zupełnie różnymi koncepcjami, które mimo to mocno zazębiają się tematycznie, tworząc synergię. Dzięki SPIEL rozszerzamy zakres naszych kompetencji w sektorze gier, nie zmieniając przy tym typowego charakteru tych targów”. Ich dalsze istnienie jest pewne – odwiedzający w Essen będą zatem mogli również w przyszłości testować i grać do woli.

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Z dniem 1 stycznia 2022 roku spółdzielnia Spielwarenmess e eG przejęła międzynarodowe targi gier Internationale Spieltage SPI EL w Essen. Tym samym norymberski dostawca usług targowych i mark etingowych pełni rolę nowego właściciela największych na świecie targ w konsumenckich gier towarzyskich. Targi SPIEL nadal będą odbywać się n a terenie centrum targowego w Essen i będą organizowane z B onn, przez wieloletnią dyrektor zarządzającą Dominique Metzler i je j doświadczony zespół. Florian Hess, członek zarządu Spielwarenmesse eG , pełni funkcję dodatkowego dyrektora zarządzającego.

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