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Spielwarenmesse eG

Spielwarenmesse eG опрашивать представителей индустрии игрушек и торговых предприятий o нынешнего кризиса

  • Настроение среди посетителей и участников выставки на данный момент
  • Формирование новых режимов работы, бизнес-моделей и способов коммуникации

Каждый год на Spielwarenmesse  в Нюрнберге около 65.000 покупателей и дилеров встречаются с 2.800 производителями. На правах организатора ведущего мероприятия отрасли Spielwarenmesse eG провела опрос среди посетителей и участников ярмарки с целью выяснить, как они борются с пандемией Covid-19 и с ее последствиями. В соцопросе, проведенном весной, приняли участие 1.810 посетителей из 42 стран, а также 548 компаний из 48 стран.

Aнкетa заполнили представители различных типов торговли – большинство из них содержит как стационарный магазин, так и интернет-магазин. При этом многим из них удалось создать новые каналы продаж и, несмотря на пандемию Covid-19, тем или иным образом сохранить связь с покупателями, а именно: в формате существующего интернет-магазина (43,9%), недавно открытого интернет-магазина (9,1%), посредством курьерской доставки (22,8%), возможности самовывоза из магазина (14,4%), в рамках проектов местных магазинов (7,1%), а также выбрав новые способы общения с покупателями (18,3%). Среди таких методов общения лидировали телефон, электронная почта, мессенджеры, социальные сети и интернет-реклама.

Несмотря на усилия торговых предприятий, кризис принес за собой и негативные последствия. В связи со сложившейся ситуацией 45,6% владельцев магазинов были вынуждены отправить своих сотрудников во временный отпуск, а 18,6% из них – уволить сотрудников. С подобными проявлениями кризиса столкнулись и участвовавшие в опросе производители игрушек: 52,6% из них отправили своих сотрудников во временный отпуск, 43,4% перешли на удаленную работу из дома, а 22,7% уволили часть сотрудников. В то же время предприятия ввели меры поддержки для дилеров, предоставляя им более длительный срок оплаты, скидки, помощь при создании онлайн-магазина, а также доставку заказов напрямую покупателям.

Применение таких разнообразных мер в условиях кризиса привносит и положительные изменения. Прежде всего, производители и дилеры создали новые способы коммуникации с покупателями, внедрили цифровые решения раньше, чем планировали, или даже открыли их для себя, усовершенствовали свои бизнес-модели, скорректировали рабочий режим, улучшили внутреннюю систему кризисного управления, а также подняли командный дух. Благодаря этим факторам участники опроса довольно оптимистично настроены: во втором полугодии 25,8% дилеров и 32% производителей рассчитывают компенсировать падение оборотов с помощью новых каналов продаж, а 49,7% дилеров и 45,5% производителей ожидают оживления бизнеса.

«Результаты опроса отражают текущее общественное настроение в индустрии игрушек. Кризис представляет собой серьезное испытание для торговли и производства, однако в то же время способствует введению новых, перспективных мер», – рассуждает Эрнст Кик, председатель правления Spielwarenmesse eG.

Extbase Variable Dump GeorgRinger\News\Domain\Model\NewsDefault prototype persistent entity (uid=136, pid=85) crdate => protected DateTime prototype object (2020-06-22T08:21:55+00:00, 1592814115) tstamp => protected DateTime prototype object (2020-06-23T08:41:24+00:00, 1592901684) sysLanguageUid => protected 32 (integer) l10nParent => protected 136 (integer) starttime => protected DateTime prototype object (2020-06-21T08:54:00+00:00, 1592729640) endtime => protected NULL feGroup => protected "" (0 chars) hidden => protected FALSE deleted => protected NULL cruserId => protected 8 (integer) title => protected "Spielwarenmesse eG опрашивать представителей инд стрии игрушек и торговых предприятий o ны нешнего кризиса" (181 chars) alternativeTitle => protected "" (0 chars) teaser => protected "" (0 chars) bodytext => protected "

Каждый год на Spielwarenmesse  в Нюрнберге ок оло 65.000 покупателей и дилеров встречаютс с 2.800 производителями. На правах организ тора ведущего мероприятия отрасли Spielwarenm esse eG провела опрос среди посетителей и уч стников ярмарки с целью выяснить, как они борются с пандемией Covid-19 и с ее последств иями. В соцопросе, проведенном весной, при няли участие 1.810 посетителей из 42 стран, а также 548 компаний из 48 стран.

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GeorgRinger\News\Domain\Model\FileReference prototype modified entity (uid=1550, pid=85) uidLocal => protected 76 (integer) title => protected NULL description => protected NULL alternative => protected NULL link => protected "" (0 chars) showinpreview => protected 1 (integer) configurationManager => protected TYPO3\CMS\Extbase\Configuration\ConfigurationManager singleton object objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered concreteConfigurationManager => protected TYPO3\CMS\Extbase\Configuration\FrontendConfigurationManager singleton object flexFormService => protected TYPO3\CMS\Core\Service\FlexFormService singleton object configuration => protected array(4 items) userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) contentObject => protected TYPO3\CMS\Frontend\ContentObject\ContentObjectRenderer prototype object filtered objectManager => protected TYPO3\CMS\Extbase\Object\ObjectManager singleton object filtered typoScriptService => protected TYPO3\CMS\Core\TypoScript\TypoScriptService prototype object extensionName => protected "News" (4 chars) pluginName => protected "Pi1" (3 chars) configurationCache => protected array(2 items) news_pi1 => array(10 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(46 items) max depth userFunc => "TYPO3\CMS\Extbase\Core\Bootstrap->run" (37 chars) extensionName => "News" (4 chars) pluginName => "Pi1" (3 chars) vendorName => "GeorgRinger" (11 chars) controllerConfiguration => array(1 item) max depth news_news_pi1 => array(6 items) persistence => array(4 items) max depth mvc => array(3 items) max depth features => array(4 items) max depth view => array(4 items) max depth settings => array(24 items) max depth controllerConfiguration => array(empty) max 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fieldname => "fal_media" (9 chars) sorting_foreign => 1 (integer) table_local => "sys_file" (8 chars) title => NULL description => NULL alternative => NULL link => "" (0 chars) crop => "{"teaser_3_2":{"cropArea":{"x":0,"y":0.07127545551982847,"width":1,"height": 0.857449088960343},"selectedRatio":"1:1","focusArea":null}}" (135 chars) autoplay => 0 (integer) showinpreview => 1 (integer) starttime => 0 (integer) endtime => 0 (integer) parentid => 0 (integer) parenttable => "" (0 chars) sorting => 0 (integer) tx_mask_mediacopy_tab_image_img => 0 (integer) tx_mask_introstage_image => 0 (integer) tx_mask_gallery_image => 0 (integer) tx_mask_detail_teaser_image => 0 (integer) tx_mask_detail_teaser_logo => 0 (integer) tx_mask_sharingdownload_tab_download_file => 0 (integer) tx_mask_googlejobs_structureddata_hiring_organisation_logo => 0 (integer) tx_mask_gridgallery_image => 0 (integer) uidOfFileReference => protected NULL name => protected NULL originalFile => protected TYPO3\CMS\Core\Resource\File prototype object metaDataLoaded => protected TRUE metaDataProperties => protected array(26 items) uid => 76 (integer) pid => 0 (integer) tstamp => 1560251543 (integer) crdate => 1560251543 (integer) cruser_id => 4 (integer) sys_language_uid => 0 (integer) l10n_parent => 0 (integer) l10n_state => NULL t3_origuid => 0 (integer) l10n_diffsource => "" (0 chars) t3ver_oid => 0 (integer) t3ver_id => 0 (integer) t3ver_label => "" (0 chars) t3ver_wsid => 0 (integer) t3ver_state => 0 (integer) t3ver_stage => 0 (integer) t3ver_count => 0 (integer) t3ver_tstamp => 0 (integer) t3ver_move_id => 0 (integer) file => 76 (integer) title => NULL width => 400 (integer) height => 311 (integer) description => NULL alternative => NULL categories => 0 (integer) indexingInProgress => protected FALSE updatedProperties => protected array(empty) properties => protected array(15 items) uid => 76 (integer) pid => 0 (integer) missing => 0 (integer) type => "2" (1 chars) storage => 1 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protected 180 (integer) modified _languageUid => protected 32 (integer) modified _versionedUid => protected 136 (integer) modified pid => protected 85 (integer)
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