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Hong Kong Toys & Games Fair

Your gateway to the Asia-Pacific region

As one of the most important fairs for the Asian market, the Hong Kong Toys & Games Fair forms the bridge for business relations between Africa, America, Europe on the one hand and the Asia-Pacific region on the other. With over 1,815 exhibitors from 32 countries, Hong Kong Toys & Games is one of the most important industry events for the Asian market.

Would you like to conquer the Asia-Pacific region with your products? The business centre of Hong Kong offers you excellent opportunities for market entry. Exhibit at the Hong Kong Toys & Games Fair and take off in Asia!

Become part of the International Pavilion at the Hong Kong Toys & Games Fair

Create visibility for your company at international trade fairs. Use the Spielwarenmesse eG network to plan your trade fair presentation professionally and in a relaxed way.

This is how you benefit from your participation in the World of Toys Pavilion:

  • Support before, during and after the event from the competent team of Spielwarenmesse eG
  • All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering, stand cleaning)
  • Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
  • Comprehensive marketing measures for guaranteed attention (announcement in trade fair publications, catalogue entry)
  • Extensive press work with visibility in relevant trade publications
  • ...and much more

Dates and facts

Next HKTDC Hong Kong Toys & Games Fair: 11 – 14 Jan 2027
Visitors: Registered trade visitors only, no admission under 18 years of age
Organiser: Hong Kong Trade Development Council 

Venue

Hong Kong Convention and Exhibition Centre
1 Expo Drive Wan Chai, Hongkong

 

More about Hong Kong Toys & Games Fair

Information and downloads for Hong Kong Toys & Games Fair

Review HKTDC Hong Kong Toys & Games Fair 2026

The 52nd Hong Kong Toys & Games Fair once again attracted a large number of trade visitors, with over 1,800 exhibitors. More than 41,000 trade visitors from 121 countries attended the fair this year.

What our exhibitors say

Our location at the International Pavilion was excellent – we had a steady flow of visitors and made many new contacts who might not have found us elsewhere. The pavilion is a top location and the support, especially from Francesca, was highly professional during setup and throughout the fair.

Anna-Liisa Peetmaa
Sales Departmen
Gerardo's Toys Ltd.

Hong Kong Toys & Games Fair 2026 was again a success for Smart Toys. Our top booth location enabled valuable meetings with partners and new prospects. The media breakfast and the new lunch networking event were highlights. Thanks to the excellent support from the World of Toys Team. Hong Kong remains an important hub!

Rolf Vandoren
Managing Director
Smart Toys

Your contact persons

You would like to participate as an exhibitor in our World of Toys programme in the Hong Kong / Asia-Pacific region? Your personal contact is looking forward to hearing from you and will be happy to answer any questions you may have.

Francesca Ercoli

Project Manager

Fax: +49 911 99813-47

Greta Neumann

Sales Manager