Fair Service
World of Toys – Tokyo
Your gateway to the Asia-Pacific region
The Tokyo Toy Show
Break through to the Japanese industry and tap into the Japanese market! With a turnover of $13.40 billion in 2022, it is one of the five largest toy markets in the world. The Tokyo Toy Show is organized every year by the Japan Toy Association and offers you the opportunity to establish international contacts, present your products in an eye-catching way and get to know the Japanese culture better for a sustainable market entry into the Asian toy market. Benefit from the international network of Spielwarenmesse eG and become part of the World of Toys Pavilion at the Tokyo Toy Show with its 13,000 visitors every year.
Spielwarenmesse eG and the Japan Toy Association concluded a cooperation agreement in October, making it easy for you to participate.
Your participation in the World of Toys Pavilion at the Tokyo Toy Show.
Lean back and benefit from the many years of experience of Spielwarenmesse eG for your relaxed trade fair participation with an all-round carefree package!
This is how you benefit from your participation in the World of Toys Pavilion
- Support before, during and after the event from the competent team of Spielwarenmesse eG
- All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering)
- Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
- Comprehensive marketing measures for guaranteed attention (announcement in trade fair publications, catalogue entry)
- ...and much more
Dates and facts
Tokyo Toy Show will take place from August 29 to September 1, 2024.
Show Hours:
Trade Visitor Days:
Thursday, 8 June 9:30 a.m. - 5:30 p.m. and Friday, 9 June 9:30 a.m. - 5:00 p.m.
End consumer days:
Saturday, 10 June 9:00 - 17:00 and Sunday, 11 June 9:00 - 16:00
Visitors: Registered trade visitors, end consumers (admission also for children)
Organiser: The Japan Toy Association
Information and downloads for International Tokyo Toy Show 2024
Venue
Tokyo Big Sight, West Exhibition Halls 1 und 2, Atrium
3-11-1 Ariake, Koto-ku, Tokyo
Reviews Tokyo Toy Show 2023
With 30 international exhibitors on a total area of 360 square metres, the World of Toys Pavilion celebrated its successful premiere at the Tokyo Toy Show 2023. Find more information about the Tokyo Toy Show 2023 in our press release.
Impressions
What our exhibitors say
“Participating in the Tokyo Toy Show was a positive experience for our company. The Tokyo Toy Show was not only an opportunity to showcase and network, but also to promote Lil' Monkey's brand in the Japanese market. We recommend this event to all toy manufacturers who want to promote their brand in Japan, make important contacts and make a difference in the Japanese toy industry.”
Ido Klein
CEO
Lil' Monkey
„Our model products are in the high-priced collector's segment and the trade fair appearance enabled us to make the brand better known in Japan, which was our primary goal.“
Kyle Lu
Business Manager
LCD Models
"We were able to hold very good discussions at our stand, which will certainly lead to new collaborations." The Frenchman will be travelling to the USA in autumn with similar expectations, where he will also be taking part in the World of Toys programme."
Alain Briand
CEO
Teknofun
