Fair Service
Tokyo Toy Show
Your gateway to the Asia-Pacific region
Break through to the Japanese industry and tap into the Japanese market! In the 2023 financial year, the market exceeded the one trillion yen mark (around 6.2 billion €) for the first time, setting a new record. The Japanese toy market therefore holds great potential for manufacturers.
The Tokyo Toy Show is organized every year by the Japan Toy Association and offers you the opportunity to establish international contacts, present your products in an eye-catching way and get to know the Japanese culture better for a sustainable market entry into the Asian toy market. Benefit from the international network of Spielwarenmesse eG and become part of the World of Toys Pavilion at the Tokyo Toy Show. In August 2024, almost 14,000 trade visitors and over 71,000 end consumers visited the trade fair.
Thanks to a co-operation agreement between Spielwarenmesse eG and the Japan Toy Association, you can participate with ease.
Your participation in the World of Toys Pavilion at the Tokyo Toy Show
Sit back and benefit from Spielwarenmesse eG's many years of experience for a relaxed trade fair appearance with an all-inclusive package!
This is how you benefit from your participation in the World of Toys Pavilion:
- Support before, during and after the event from the competent team of Spielwarenmesse eG
- All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering)
- Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
- Comprehensive marketing measures for guaranteed attention (announcement in trade fair publications, catalogue entry)
- ...and much more
Dates and facts
The next Tokyo Toy Show will take place from 28 – 31 August 2025.
Visitors: Registered trade visitors (2 days), end consumers (2 days, admission also for children)
Organiser: The Japan Toy Association
Venue
Tokyo Big Sight, West Exhibition Halls 1 and 2, Atrium
3-11-1 Ariake, Koto-ku, Tokyo
Reviews Tokyo Toy Show 2024
With 32 international exhibitors, the World of Toys Pavilion successfully took part in the Tokyo Toy Show for the second time. The joint stand with a total area of 360m² was fully booked.
Find more information about the Tokyo Toy Show 2024 in our press release.
What our exhibitors say
All our expectations were fully met: We made valuable contacts, compiled a long list of potential customers, and gained important insights into the Japanese market. Participation in the World of Toys program was very straightforward, the location at the fair was excellent, and the team exceptionally supportive.
Patrick Monaco-Sorge
Co-Founder & CEO
Crafthub
The main goal of our participation was to meet our existing partners and get to know new potential partners. The programme provided us with an easy and uncomplicated way to participate in the event and gave us a good platform to present our products and brands.
Sami Viljanen
Export Sales Manager
Tactic Games Oy
Your contacts
You would like to participate as an exhibitor in our World of Toys program in Japan / Asia-Pacific region? Your personal contact is looking forward to hearing from you and will be happy to answer any questions you may have.
