Fair Service
Tokyo Toy Show
Your gateway to the Asia-Pacific region
Enter one of the world's largest toy markets: Japan's total toy market reached a volume of around 34.3 billion US dollars in 2024 – a significant increase compared to 2023, when the market was worth around 31 billion US dollars. Further growth to around US$38 billion is forecast for 2025. Japan therefore continues to offer manufacturers and brands excellent opportunities to tap into new target groups and achieve sustainable growth. Find out more about the Japanese toy market here.
The Tokyo Toy Show is organized every year by the Japan Toy Association and offers you the opportunity to establish international contacts, present your products in an eye-catching way and get to know the Japanese culture better for a sustainable market entry into the Asian toy market. Benefit from the international network of Spielwarenmesse eG and become part of the World of Toys Pavilion at the Tokyo Toy Show. In August 2024, almost 14,000 trade visitors and over 71,000 end consumers visited the trade fair.
Your participation in the International Pavilion at the Tokyo Toy Show
Sit back and benefit from Spielwarenmesse eG's many years of experience for a relaxed trade fair appearance with an all-inclusive package!
This is how you benefit from your participation in the International Pavilion:
- Support before, during and after the event from the competent team of Spielwarenmesse eG
- All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering)
- Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
Dates and facts
The next Tokyo Toy Show will take place at the end of august 2026.
Visitors: Registered trade visitors (2 days), end consumers (2 days, admission also for children)
Organiser: The Japan Toy Association
Venue
Tokyo Big Sight, West Exhibition Halls 1 and 2, Atrium
3-11-1 Ariake, Koto-ku, Tokyo
Reviews Tokyo Toy Show 2025
For the third time, the International Pavilion successfully presented itself at the Tokyo Toy Show, with 27 international exhibitors. The 315 m² joint stand was fully booked once again, offering companies from all over the world an ideal platform on which to present their new products to the Japanese market. There was a particular focus on sustainable and innovative toys, which attracted great interest from Japanese trade visitors. You can find more information about the Tokyo Toy Show 2025 in our press release.
What our exhibitors say
Our goal of participating in the Tokyo Toy Show was to build brand awareness in Japan, grow our network within the market, and get insights in how to maximize growth opportunities in Japan. The team made it easy for us to focus on the above thanks to strong communication from application to execution, great booth location, and excellent on-site support.
Andrew Mancus
Country Manager - Japan
ZURU INC
Being part of the World of Toys pavilion gave us excellent exposure and allowed us to showcase our products to a wide audience. We established quite a number of promising connections with retailers, distributors, and potential partners not only from Japan but also from other Asian markets. Overall, the show was a success for us and a strong step forward in our expansion across Asia.
Ara Davtian
Co-Founder
Craft Hub
Your contacts
You would like to participate as an exhibitor in our World of Toys program in Japan / Asia-Pacific region? Your personal contact is looking forward to hearing from you and will be happy to answer any questions you may have.
