Fair Service

World of Toys – Tokyo
Your gateway to the Asia-Pacific region

The Tokyo Toy Show

Break through to the Japanese industry and tap into the Japanese market! With a turnover of $13.40 billion in 2022, it is one of the five largest toy markets in the world. The Tokyo Toy Show is organized every year by the Japan Toy Association and offers you the opportunity to establish international contacts, present your products in an eye-catching way and get to know the Japanese culture better for a sustainable market entry into the Asian toy market. Benefit from the international network of Spielwarenmesse eG and become part of the World of Toys Pavilion at the Tokyo Toy Show with its 13,000 visitors every year.

Spielwarenmesse eG and the Japan Toy Association concluded a cooperation agreement in October, making it easy for you to participate.

Your participation in the World of Toys Pavilion at the Tokyo Toy Show.

Lean back and benefit from the many years of experience of Spielwarenmesse eG for your relaxed trade fair participation with an all-round carefree package!

This is how you benefit from your participation in the World of Toys Pavilion

  • Support before, during and after the event from the competent team of Spielwarenmesse eG
  • All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering)
  • Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
  • Comprehensive marketing measures for guaranteed attention (announcement in trade fair publications, catalogue entry)
  • ...and much more

Dates and facts

Tokyo Toy Show will take place from August 29 to September 1, 2024.

Show Hours:

Trade Visitor Days:
Thursday, 8 June 9:30 a.m. - 5:30 p.m. and Friday, 9 June 9:30 a.m. - 5:00 p.m. 

End consumer days:
Saturday, 10 June 9:00 - 17:00 and Sunday, 11 June 9:00 - 16:00

Visitors: Registered trade visitors, end consumers (admission also for children)
Organiser: The Japan Toy Association


Tokyo Big Sight, West Exhibition Halls 1 und 2, Atrium
3-11-1 Ariake, Koto-ku, Tokyo

Your contact person

You would like to participate as an exhibitor in our World of Toys program in Japan / Asia-Pacific region? Your personal contact is looking forward to hearing from you and will be happy to answer any questions you may have.

Claudia Herzog

Sales Manager

Fax: +49 911 99813-846

Niklas Renner

Project Manager

Fax: +49 911 99813-857

Curious? World of Toys is active in other markets!