The corporate stucture of Spielwarenmesse eG

United we stand

The concept of a cooperative is to unite people who can achieve their goals more effectively together than on their own. Led by the principles of self-help, self-management and self-responsibility, 46 toy manufacturers joined forces on 11 July 1950. Together they established a cooperative charged with organising a German trade fair for toys. As a community of shared values such as solidarity, partnership, trust, fairness and responsibility, the company is run today by around 150 members.

We’re the only trade fair company to be organised in this way. Interestingly, in November 2016, the concept of the cooperative was included in UNESCO's Representative List of the Intangible Cultural Heritage of Humanity.

The executive board at Spielwarenmesse eG

Ernst Kick, CEO Spielwarenmesse eG

Ernst Kick

Chief Executive Officer

Dr. Hans-Juergen Richter

Dr. Hans-Juergen Richter

Executive Board Member

Supervisory Board at Spielwarenmesse eG

The members of Spielwarenmesse eG elect the supervisory board at the Annual General Meeting. The executive board reports to the ten members of the supervisory board who also authorise important company-related decisions.

Axel Kaldenhoven

CEO, Schmidt Spiele GmbH, member of the supervisory board since 2005 and Chairman of the supervisory board since 2018

[Translate to Englisch:] Aufsichtsrat Thomas Mersch

Thomas Mersch

Managing Director, Andrea Moden GmbH, member of the supervisory board since 2000 and Vice Chairman since 2002

[Translate to Englisch:] Aufsichtsrat Beate Becker

Beate Becker

Managing Director, Heless GmbH, member of the supervisory board since 2009

[Translate to Englisch:] Aufsichtsrat Paul Heinz Bruder

Paul Heinz Bruder

CEO, BRUDER Spielwaren GmbH + Co. KG, member of the supervisory board since 2010

[Translate to Englisch:] Aufsichtsrat Hans Jörg Iden

Hans Jörg Iden

Managing Partner, Iden System Großhandels GmbH, member of the supervisory board since 2016

[Translate to Englisch:] Aufsichtsrat Dr. Rainer Noch

Dr. Rainer Noch

Managing Director, NOCH GmbH & Co. KG, member of the supervisory board since 2008

Frank R. Schneider

Managing Partner, rolly toys Franz Schneider GmbH & Co. KG, member of the supervisory board since 2014

[Translate to Englisch:] Aufsichtsrat Britta Sieper

Britta Sieper

Managing Director, Sieper GmbH member of the supervisory board since 2012

[Translate to Englisch:] Aufsichtsrat Volker Sieper

Volker Sieper

Member of the supervisory board since 1982, Chairman from 2002 to 2012, honorary member of the supervisory board since 2012

[Translate to Englisch:] Aufsichtsrat Uwe Weiler

Uwe Weiler

Managing Director, SIMBA-DICKIE-GROUP GmbH, member of the supervisory board since 2013


We bring everyone into play – all around the world

Globalisation is turning the rules of play on their head. Every country works differently, fostering its own traditions and cultural identity. To communicate successfully with business partners around the world, Spielwarenmesse eG relies on professional expertise and support in its respective markets.

[Translate to Englisch:] Logo Spielwarenmesse China

Spielwarenmesse Shanghai Co., Ltd.

Dependance Spielwarenmesse Shanghai Co., Ltd. in China has been looking after the Asian market since 2010. The staff employed by the wholly owned subsidiary coordinate the marketing of the fair, the marketing services of Spielwarenmesse eG in China and the Chinese exhibitors at the Spielwarenmesse®. The subsidiary also organises the Chinese pavilion “Best of China” at the Spielwarenmesse in Nuremberg. Issac Meng heads the team in his role as General Manager.

Find out more at

[Translate to Englisch:] Logo Spielwarenmesse eG India

Spielwarenmesse India Pvt. Ltd.

On 1 April 2016, Spielwarenmesse eG founded Spielwarenmesse India Pvt. Ltd., establishing an office in New Delhi and thus strengthening its position in one of the most important growth markets in the world. As a wholly owned subsidiary, the company represents Spielwarenmesse eG along with its exhibition and marketing services on the Indian toy market. It is also charged with organising and implementing the annual trade fair Kids India, which has been taking place in Mumbai since 2012.  The fortunes of the company are steered by Katharina Janotta, who was previously employed for eight years in the managerial echelons of Spielwarenmesse eG as Director Fair Management.

Find out more at

[Translate to Englisch:] Logo Die roten Reiter

Die roten Reiter GmbH

Representing a new kind of advertising agency, Die roten Reiter was established as a subsidiary wholly owned by Spielwarenmesse eG on 1 April 2014. Given that Die roten Reiter is also responsible for managing the group’s brand portfolio, it has a deep understanding of the needs and requirements of companies. This set-up enables the cooperative to place the extensive communication expertise of its internal specialists at the disposal of external customers from the industry and consumer goods sectors. The team at the agency is led by Managing Director Christian Medelnik (creation) and Christian Ulrich (consultant).

Find out more at


Our contacts worldwide

A strong network of representatives in over 100 countries makes it easy for our partners to stay in contact with us all over the world.

Get to know our representatives.


Spielwarenmesse India Pvt. Ltd., Heena Jabeen

Crescent Building Level 2
Lado Sarai Mehrauli
New Delhi 110030


German-Indonesian Chamber of Industry and Commerce, Anis Novani

Jl. H. Agus Salim No. 115
Jakarta 10310
Fax: +62 21 3155276


M. Tillawi Sons Co., Salma Mohammed Tillawi

P.O. Box 593
JO-Amman 11118
Fax: +962 6 4640180


Fujan Rahbaran Aati Ltd. Co, Ms Pantea Penkar

Unit 20, 4th floor, Moaj tower
No. 11, Sarafraz Ave. Beheshti Ave.
IR-Tehran 15187653146
Fax: +98 21 88502702


Yoni Advertising Productions (Y.A.) Ltd, Daniella Greenfeld

P.O.B. 24227
IL-Tel Aviv 61241
Fax: +972 3 6490001


Stefania Calcaterra, Stefania Calcaterra

Via Renato Fucini, 5
IT-20133 Milano
Fax: +39 28 50 76 23


German Chamber of Commerce and Industry in Japan, Miho Inui

Sanbancho KS Bldg. 5F, 2-4 Sanbancho
JP-Chiyoda-ku, Tokyo 102-0075
Fax: +81 5276 8733


Canada Unlimited Inc., Neeta Correa

9-6975 Meadowvale Town
Centre Circle, Suite 418
Mississauga, ON L5N 2V7
Fax: +1 905 824-5067


German Emirati Joint Council for Industry & Commerce, Sruthi Sreedharan

Business Village, Block B, Off. 618
Port Saeed, Deira, Dubai, UAE
Fax: +971 4 4470-101


Deutsch-Kolumbianische Industrie- und Handelskammer, Diana Pantaleón

Cra. 13 No. 93-40, Of. 411
CO-Bogotá D.C.
Fax: +57 1 651772


German-Arab Chamber of Industry & Commerce – GACIC, May Khairy

21, Soliman Abaza St.
ET-Mohandessin - Giza
Fax: +202 33368026


DE International d.o.o., Katarina Anocic

Toplicin venac 19 - 21
Beograd, 11000
Fax: +381 11 303 4780


Growing Markets, Mohamed Chafik Khadri

43, rue Abou Faris al Marini, n°4
MA-10020 Rabat


Cámara de Industria y Comercio Argentino-Alemana, Beatriz Woerner Recasens

Av. Corrientes 327, piso 23
AR-C1043AAD Buenos Aires
Fax: +54 11 52194001


Professional Fairs, Hubert Demmler

Profsoyuznaya, 23 office 403
RU-117 997 Moscow
Fax: +7 499 500 02 15


German-Australian Chamber of Industry and Commerce, Mareile Teegen

Suite 6.01, Level 6, 8 Spring Street
AU-Sydney, NSW 2000
Fax: +61 2 82960411


German-Saudi Arabian Liaison Office for Economic Affairs (GESALO), Asif Ansari

Al Ma'ather Street, Futuro Tower, 4th Floor
Riyadh 11575
Kingdom of Saudi Arabia
Fax: +966 11 4031232


Van Ekeris Expo Service b.v., Gerti Maierl

P.O. Box 1519
NL-2003 BN Haarlem
Fax: +31 23-526 45 48


expogateway ltda, Horacio Vargas

Apdo 425, 6150 Santa Ana
Skype: expogateway

Bosnia and Herzegovina

DEinternational poslovne usluge d.o.o., Sanjin Purgic

Fra Anđela Zvizdovića 1 / B19
BA-71000 Sarajevo
Fax: +387 33 295920


Berg Eventos e Negócios, Débora Creutzberg

Rua do Zico, 295
JD Santa Rosália
BR-18095-430 Sorocaba


VIA Bulgaria GmbH, Ralf Petrov

P.O. Box 95
BG-1606 Sofia - BULGARIA
Fax: +359 2 9581193


Spielwarenmesse Shanghai Co., Ltd., Isaac Meng

Room 505
No. 138 Fenyang Road
Shanghai 200031
VR China
Fax: +86 21 61681327


Strauss & Partnere, Jan Strauss

Nupark 51
DK-7500 Holstebro
Fax: +45 70 20 21 82


Spielwarenmesse eG, Ana Marija Margeta

Herderstraße 7
90427 Nürnberg


Cámara de Industrias y Comercio Ecuatoriano-Alemana, Ulrike Stieler

Av. Eloy Alfaro N35-09 y Portugal esq.,
Ed. Millenium Plaza, Of. 401
Fax: +593 2 3331637


SDC LT UAB, Anfisa Kazakevičienė

Algirdo 19 -504
03219 Vilnius


Messuedustaja J. JOKIPII, Jarmo Jokipii

Pyynikintori 1
FI-33230 Tampere


Chambre Franco-Allemande de Commerce et d'Industrie, Theresa Marschner

18, rue Balard
FR-75015 Paris
Fax: +33 45 75 47 39


German-Greek Chamber of Industry and Commerce, Dimitra Kalyva

Dorilaiou Str. 10 - 12/IV
GR-115 21 Athens
Fax: +30 210 6445175

United Kingdom

Pattern Limited, David Owen

2nd Floor, Unit 16, Blue Lion Place
SE1 4PU London
Fax: +44 20 7378 0215

Hong Kong SAR of China

German Industry and Commerce Ltd. in Hong Kong, Ms Jane Chang

3601 Tower One, Lippo Centre
89 Queensway
Hong Kong
Fax: +852 28106093


Fair Services d.o.o., Bojan Varivoda

Buzinski prilaz 10
HR-10010 Zagreb


Malaysian-German Chamber of Commerce & Industry, Ms Sherena Wong

Lot 20-01, Level 20,
Menara Hap Seng 2, Plaza Hap Seng
No. 1 Jalan P. Ramlee
MY-50250 Kuala Lumpur
Fax: +60 3 92351930


Barrera y Nogueira Exposiciones, Antonio Barrera

Herschel 152, Piso 6
Col. Anzures
11590 México, D.F.
Fax: +52 55 55644294

New Zealand

German-New Zealand Chamber of Commerce Inc., Sandy Motion

PO Box 95
Shortland Street
NZ-Auckland 1140
Fax: +64 9 3090209


Norsk-Tysk Handelskammer, Tereza Kjos

P.O.B. 603 Skoyen
NO-0214 Oslo
Fax: +47 22 12 82 22


Gesell GmbH & Co. KG, Thomas Stöckel

Sieveringer Straße 153
AT-1190 Wien
Fax: +43 320 63 44


Cámara de Comercio e Industria Paraguayo-Alemana, Hannelore Götzl

Av. República Argentina 1616
c/ Alfredo Seiferheld
PY-1887 Asuncìón
Fax: +595 21 615-844


Cámara de Comercio e Industria Peruano-Alemana, Michael Rehmer

Camino Real 348, Of. 1502
PE-Lima 27 - San Isidro
Fax: +51 1 4426014


German-Philippine Chamber of Commerce and Industry, Ms Maan Yu

Döhle Haus Manila
30-38 Sen. Gil Puyat Ave.
1234 Makati City, Philippines


MERITUM s.c., Anna Talarek

ul. Kwiatkowskiego 1/29
PL-03-984 Warszawa
Fax: +48 8 28 23 87


Câmara de Comércio e Indústria Luso-Alemã, Monica Colaço

Av. Sidónio Pais, 379
PT-4100-468 Porto
Fax: +351 22 6003789

South Korea

KGCCI DEinternational Ltd., Ms Su-Jin Lee

8th Fl., Hannam Plaza
Dokseodang-ro 85, Yongsan-gu
Seoul 04419
Fax: +82 2 378046-37


Deutsch-Rumänische Industrie- und Handelskammer, Rosemarie Negrea

Clucerului Str. 35, 2. Etage
RO-011363 Bukarest
Fax: +40 21 2231538


Tysk-Svenska Handelskammaren, Katherina Kim

Valhallavägen 185
SE-102 52 Stockholm


BTO Solutions Schürch AG, Caroline Boeriis

Pflanzschulstraße 3
CH-8400 Winterthur


EXPO-Consult+Service, spol. s.r.o., Jaroslav Vondruška

Prikop 4
CZ-604 45 Brno
Fax: +420 545 176 159


Terlep Stanislav S.P., Prof. Stane Terlep

Mlinska pot 20
Sl-2131 Ljubljana - Crnuce


MBC Firaservices, S.L., Christina Hildebrandt

Avgda. Corts Catalanes, 2,
1a planta, local 3
ES-08173 Sant Cugat del Vallès (Barcelona)
Fax: +34 488 15 83

South Africa

Messe München South Africa (Pty) Ltd., Dain Richardson

1st Fl., Kiepersol House
Stonemill Office Park
300 Acacia Rd., Darrenwood
Randburg, Johannesburg, 2194


All-Globe International Exhibition Corp., Colleen Lin

5F, No 29, Lane 131, Yen-Chi St.
Fax: +886 2 27111489


German-Thai Chamber of Commerce, Ms Chanikarn Ngarmchalee

AIA Sathorn Tower
14th Fl., 11/1 South Sathorn Road
TH-Bangkok 10120
Fax: +66 0 0550601

Czech Republic

Cesko-nemecká obchodní a prumyslová komora, Zdenka Goedertová

Václavské nám. 40
CZ-110 00 Praha 1
Fax: +420 221 490 332


Feustel Fairs & Travel, Emre Yardımcı

Kemeraltı Cad. No: 27
Kitapçıbaşı ĺş Merkezi Kat: 4
TR-34425 Karaköy-Istanbul
Fax: +90 212 245 96 05


Feustel Fairs & Travel, M.Atila Özal

Kemeraltı Cad. No: 27
Kitapçıbaşı ĺş Merkezi Kat: 4
TR-34425 Karaköy-Istanbul
Fax: + 90 212 245 96 05


Cámara de Comercio Uruguayo-Alemana, Matilde Altezor

Plaza Independencia 831 p. 2, of. 201-210
Edificio Plaza Mayor
UY-111 00 Montevideo
Fax: +598 2 9080898


Német-Magyar Ipari és Kereskedelmi Kamara, Szilvia Salanki

Lövoház u.30
HU-1024 Budapest
Fax: +36 3 45 76 44

United Arab Emirates

German Emirati Joint Council for Industry & Commerce, Ms Kerstin Abed

Office 2701, 27th floor, U-BORA office tower
Al Abraj Street, Business Bay
P.O. Box 7480
Fax: +971 4 4470-100

United States

Kallman Associates, Inc, Jerry Kallman Jr.

20 Harrison Avenue
US-Waldwick, NJ 07463-1709
Fax: +1 201 652-3898


DIHK International Service Co., Ltd., Ms Nguyen Phuong Thuy

18th Fl., Lotte Center
54 Lieu Giai Street
Ba Dinh District


Spielwarenmesse eG, Ana Marija Margeta

Herderstraße 7
90427 Nürnberg