Spirit of Play Foundation: donation project in Brazil keeps moving

A year ago, Spielwarenmesse eG established the Spirit of Play Foundation. The donation project aims to put a smile on children’s faces while raising awareness of “play as a basic need”. As part of the annual Dialogue Tour, which informs about the innovations of the upcoming Spielwarenmesse in around 20 countries, a donation handover took place in Brazil at the beginning of September. The Instituto Eclésia Movement in Osasco, São Paulo, was once again supported in its efforts to provide ongoing aid.

Commitment from all sides

Through his programme, founder and director Jhonata Pereira is opening up new perspectives for children and young people in a district characterised by diverse challenges. Scarlett Wisotzki, Director Communications at Spielwarenmesse eG, as well as representatives Débora Creutzberg and Adriana Martins, experienced the creative support first-hand. The youngest children delighted with a charming ballet performance, followed by singing from all age groups and insights into the Brazilian sport of Capoeira. Thanks to local companies well acquainted with Spielwarenmesse, every child was able to take home their own toy that day – including large wooden puzzles from Carlu Brinquedos, Toledo. The team also presented further products from companies based in the toy city of Laranjal Paulista, where the Dialogue took place this year: Adijomar Brinquedos provided dolls and dinosaurs, while Samba Toys contributed colourful cars and accessories for play kitchens.

“At Instituto Eclésia, impressive work is being done to offer children valuable opportunities for leisure and education. Together with Spielwarenmesse participants, we want to continue supporting and promoting this initiative in a sustainable way,” summarises Scarlett Wisotzki.

Further information is available at www.spielwarenmesse-eg.de/en/foundation/.