Privacy Policy

Data protection regulations of Spielwarenmesse eG apply.

Information regarding the collection of personal data

Spielwarenmesse eG is aware of its responsibility for protecting the information/data you have entrusted to us. Spielwarenmesse eG uses a variety of security techniques for protecting your data, including secure servers, firewalls and encryption of financial data.

We have compiled information below on the personal data we collect when our website is used. Personal data are all data that can be related to you personally, e.g. name, address, email addresses, user behaviour.

The controller pursuant to Art. 4(7) of the EU General Data Protection Regulation (GDPR) is

Spielwarenmesse eG
Executive Board: Florian Hess, Jens Pflüger, Christian Ulrich (Spokesperson of the Board)
Data Protection Officer: Michael Horsch
Herderstr. 7
90427 Nuremberg

Our Data Protection Officer can be contacted at
dataprotection(at)spielwarenmesse.de
Phone: +49 91199813-13

or via our postal address above, adding "Data Protection Officer".

If you contact us via email or contact form, we store the data you provide so that we can respond. We delete such data once they no longer need to be stored or restrict the processing if there are statutory retention obligations.

If we commission service providers for certain functions on our website or wish to use your data for advertising purposes, we inform you below in detail of the respective processes. We also tell you the criteria defined for the duration of storage.

Your rights

You have the following rights vis-à-vis us with regard to personal data concerning you:

Right of access,
Right to rectification or erasure,
Right to restriction of processing,
Right to object to processing,
Right to data portability.

You also have the right to lodge a complaint with a data protection supervisory authority regarding the processing of your personal data.

Personal data are collected, processed and used by Spielwarenmesse eG, our representatives and our exhibition service partners in compliance with the regulations of the GDPR (legal basis is Article 6, Paragraph 1, Sub-paragraph 1, Letter f of the GDPR) and other relevant data protection regulations for the purpose of providing support and information for our customers and potential customers and for handling the services offered.

Such use also includes your registration, the technical administration of our websites and a check to determine whether you can access any protected pages.

Spielwarenmesse eG employees are obliged to maintain data secrecy and receive regular data protection training.

Spielwarenmesse eG has taken all necessary technical and organisational measures to protect the data that we collect, process and use against loss, destruction, corruption, manipulation, unauthorised access and unauthorised disclosure.

These technical and organisational measures are reviewed on an ongoing basis and strengthened where necessary.

What we save about you

When you visit our websites, Spielwarenmesse eG obtains usage data that are stored on its servers and may permit identification. These include:

Date and time of your visit to our websites
the IP number assigned to you by your Internet provider
the page accessed
the user tool (usually your browser and operating system) you used for access
the search term used,
whether or not the access was successful,
the information retrieved, including downloads
the server from which you came

Spielwarenmesse eG analyses these data to learn about user patterns and compile statistics. All such measures are subject to high security standards. The data are not used in any personal context. We reserve the right to use anonymised data sets for the purpose of statistical analysis.

Other data are only stored if you provide these to us voluntarily, such as in the context of registrations, competitions, surveys, etc.

If you send us e-mails, we collect, process and use your personal data to manage our service offering, including the relevant correspondence. The same applies if you send us contact forms, letters or faxes. Of course, you can object to the use of your data for advertising purposes at any time. You are regularly made aware of this right to object in all of our information and advertising correspondence.

Objection to or withdrawal of consent for the processing of your data

If you have consented to your data being processed, you may withdraw this consent at any time. Such a withdrawal affects the legitimacy of the processing of your personal data once you have notified us of the withdrawal.

If the processing of your personal data is based on a consideration of interests, you may object to the processing. In particular, this is the case if the processing is not required for the performance of a contract with you, indicated by us in each case in the following description of functions. When you exercise your right to object, we ask that you specify the reasons why we should not process your personal data in this way. If your objection is justified, we will examine the situation and either cease or adjust the data processing or explain to you the compelling legitimate grounds on which we will continue to process the data. Of course, you may object to the processing of your personal data for the purposes of advertising and data analysis at any time. You can use the following contact details to inform us of your objection to advertising:

Spielwarenmesse eG
Herderstr. 7
90427 Nuremberg
Phone: 0049-91199813-0
Email: dataprotection(at)spielwarenmesse.de

Transfer of your personal information to third parties

Spielwarenmesse eG will forward your personal data to third parties to the extent necessary to process your orders, organise your visit to or participation in the trade fair, and invoice services.

If data is passed on to service providers in the course of order processing, they are also bound by the GDPR, other legal regulations and contractually by the guidelines of Spielwarenmesse eG.

You decide on a voluntary basis whether and which additional services you would like to use and which data you provide to us for transmission.

Further information – such as voluntarily provided details of areas of interest – will not be passed on to third parties by Spielwarenmesse eG.

The following applies to visitors to events organised by Spielwarenmesse eG, including online events or events that are held as a combination of in-person and online events:

Spielwarenmesse eG will only forward data from trade visitors to exhibitors, associations or third parties under the following conditions:

the trade visitor has actively consented to the transfer of their data to exhibitors, associations or third-party companies and, where necessary, has given the required consent,
in the event of a possible transfer of data to exhibitors, associations or third-party companies based abroad, we will also check whether data protection standards comparable to those in the UK exist in the data recipient's home country. Otherwise, the recipient of the data undertakes contractually to Spielwarenmesse eG to comply with the relevant data protection standards on the basis of the EU Standard Contractual Clauses (SCC). Spielwarenmesse eG will also regularly review these standards, especially if there are significant doubts about the enforceability of the SCC due to government regulations in the data recipient's home country. The principle of the place of data collection and thus responsibility for this data collection applies.

Insofar as Spielwarenmesse eG is obliged to do so by law or court order, it will transfer your data to the extent required to authorities entitled to receive such information. Spielwarenmesse eG will not disclose your data to third parties for other purposes without your express consent.

Our representatives and service partners in Germany and abroad are contractually obliged to fully implement the relevant regulations and guidelines on data protection and data security. Spielwarenmesse eG regularly checks compliance with this obligation.

Why should you provide your personal data to Spielwarenmesse eG?

By providing additional voluntary data, for example on specific professional interests, we are able to offer you a number of advantages. When entering your data, you decide for yourself what information we receive from you about your company or yourself.

It will be easier and more convenient for you to

plan your visit to the fair, because we can send you specific information before the event,
run your trade fair appearance smoothly and benefit from a wide range of services offered by Spielwarenmesse eG.
register for a visit to the trade fair so that you can enjoy all the benefits that come with purchasing your discounted ticket in advance online.
receive special offers from us or our partners tailored to your interests,
and save time.

Sharing your data also enables us to conduct market research so that we can offer you good service and better services.

You can send us your information in various ways:

by filling out the registration form in the Online Service Centre as a visitor, exhibitor or journalist
by faxing printed registration forms
by participating in competitions
by registering on site at the counter
by participating in surveys

Encryption methods are used to ensure the secure transmission of the data you provide. This means that communication between your browser and our online systems and ordering systems cannot be read by other participants on the internet.

Occasionally, however, Spielwarenmesse eG may receive your personal data from third parties. This includes, for example, the transmission of your data by associations, exhibitors, foreign representatives, chambers of industry and commerce, or the communication of personal data by commercial address brokers. We only use data for which you have given your consent to these third parties for further use of your data for the purpose of electronic and telephone contact.

If you do not want us to use your personal data that you have not provided to us directly, please let us know by contacting us at the address or email address specified in the section on objections.

Your registration

As a visitor, exhibitor or journalist, you have the option of registering securely for the registration services operated by Spielwarenmesse eG via double opt-in.

After successful registration/accreditation, you will promptly receive access data for the respective online function of the Spielwarenmesse eG website.

If the website offers the option of entering personal or business data (email addresses, names, addresses), the disclosure of this data by the user is expressly voluntary.

Special conditions also apply to the use of services that require registration, which we explain in detail below.

Special information on the use of the Online Service Centre

By using our online registration and ordering system, you consent to the storage and use of your data by Spielwarenmesse eG and its contractual partners for the following purposes:

Provision of services, order processing, personalisation of admission tickets, delivery of information from Spielwarenmesse eG.

When ordering personalised admission tickets for third parties, we assume that you are authorised to pass on the necessary information for trade visitor verification and the above-mentioned purposes.

By using our online registration and ordering system, we receive the data necessary to process your order and provide the services you have booked.

Mandatory data fields used to collect necessary data are always marked separately with an asterisk.

The cookies set in the Online Service Centre are all used for the purpose of using the Online Service Centre and are therefore essential for the proper use of the OSC.

The legal bases for processing are:

Contract or contract initiation (Art. 6 para. 1 lit. b)
Protection of the legitimate interests of the controller or the third party (Art. 6 (1) (f))

Special conditions for the use of video conferencing tools

As part of the events organised by Spielwarenmesse eG, you will be offered the opportunity to participate in video conferences. To participate, your first name, last name and email address are usually required. It cannot be ruled out that your IP address may be tracked, albeit anonymously. Depending on the manufacturer, inline chats and recordings are offered within the video conferencing systems, which, depending on the type of chat/video call, may also record your statements/video image. If you do not want this, you have the following options:

Do not participate in the video conference.
If you do not want to be seen, please participate without video.
If you do not want to be heard, please participate without audio as a pure listener.
Do not write in the chat if you want your participation to remain anonymous.
Prohibit the organiser from recording immediately after the event starts. The organiser may then ask you to leave the video conference and participate at an alternative date.

The video conference is initiated either by Spielwarenmesse eG or individually by the exhibitors. If the exhibitor operates or uses its own video conferencing system, it is obliged to obtain your consent for the recording of video and chat.

If the video conference is operated by Spielwarenmesse eG, the Zoom video conferencing system is currently used. Spielwarenmesse will only transfer the first name, surname and email address to Zoom for the purpose of handling the video conference. Under no circumstances will video and chat be recorded, unless it is a webinar in which only the speakers are identifiable and you as a user cannot be re-identified.

Use is based on Zoom's privacy policy (ZOOM'S PRIVACY POLICY) and the following legal basis:

European Standard Contractual Clauses (SCC)5, signed by the provider in accordance with Art. 46(2)(c) GDPR.

Zoom undertakes to comply with European data protection standards and to store personal data only where this level of data protection is undoubtedly guaranteed.

Necessity of data transfer for the performance of the contract:

Data transfer to a third country is permitted for the performance of a contract or at the request of the data subject for the implementation of pre-contractual measures without appropriate safeguards or an adequacy decision in accordance with Art. 49(1)(b) GDPR. The transfer of personal data is essential here and, in accordance with the above explanation, can also be expected by you.

Purpose limitation of the video conference

By registering and participating in a video conference, you have consented to the use of your data for the purpose of conducting the video conference. This also includes the sending of various administrative emails tailored to the video conference and documents relevant to the video conference, such as the presentations used in the video conference. Other purposes of use are not permitted; the issuer must obtain your consent for this.

Use of MS Teams

Spielwarenmesse uses MS Teams to conduct internal and external video conferences and workshops. Participants in these conferences include Spielwarenmesse employees, business partners, exhibitors and service providers.
In MS Teams, Microsoft processes personal data to provide the agreed services as defined in the Microsoft Online Services Terms of Use.
MS Teams is cloud-based and processes various types of personal data, the use of which depends, among other things, on the provision of the Spielwarenmesse as the data protection controller:
For further details, please refer to the privacy policy for MS Teams: https://docs.microsoft.com/de-de/microsoftteams/teams-privacy

Newsletter data

The newsletter provides you with information about us and our events and services (Spielwarenmesse, World of Toys, Kids India, BRANDmania).

If you would like to subscribe to one of the newsletters offered on our websites, we need your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. By providing additional data during the newsletter registration process – such as your first name, surname, company, country, language, industry and interests – you agree that Spielwarenmesse eG may regularly send you information relating to this data by email.

We use this data exclusively for sending the requested information and do not pass it on to third parties.

You can revoke your consent to the storage of your data, email address and its use for sending the newsletter at any time. You can revoke your consent via a link in the newsletters themselves, in your profile area or by sending a message to datenschutz(at)spielwarenmesse.de.

The use of cookies

During an online session, text information is collected in cookies and stored in a special file in ASCII format (cookie.txt) on the user's hard drive.

The user's web browser controls where the cookie is stored on the user's computer.

Cookies are pieces of information that are sent back to the server during the next online visit. They can only be read by the server that previously stored them.

Spielwarenmesse eG and its service providers only use cookies for essential user functions, to facilitate navigation of the websites and for statistical marketing surveys.

With the cookie consent banner, you can choose which cookies you want to store on your system at any time. Once you have made your selection, you can restrict or expand it at any time. To do so, please use the information on the website.

You cannot deselect essential user functions that are controlled by cookies, as this would significantly restrict the usability of the website. In this case, you will either not be able to use the website at all or only to a very limited extent.

The information will not be made available to any other third parties, as cookies are only used for the above-mentioned purposes.

Most browsers are set to automatically accept cookies. However, this function can be deactivated in the browser at any time. You can set your browser to notify you as soon as cookies are sent.

When you visit our website to browse, read or download information, we collect and store some "visitor information" about you, such as a unique ID, the name of the domain and host from which you access the Internet, your computer's Internet Protocol (IP) address, the date and time you access the website, and the Internet address of the website from which you linked directly to our website. We use this information to record visits to our websites and to recognise visitors. This helps us to make our websites even more useful . We delete this information after the period specified in the cookie overview.

Information on the use of Matomo

Our websites use technologies from InnoCraft Ltd. via the Matomo – Community Edition web analysis programme to collect data in order to analyse and regularly improve the use of our website. The statistics obtained enable us to improve our offering and make it more interesting for you as a user. Matomo is hosted as an independent analysis service on the servers of Spielwarenmesse eG.

This data can be used to create usage profiles under a pseudonym. Cookies are used for this purpose. The data collected using web analysis technologies will not be used to personally identify visitors to this website without the express consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. The collection and storage of data by etracker can be revoked at any time with future effect. The collection and storage of data by Spielwarenmesse eG Matomo is essential for the fulfilment of the contract and for improving the service.

Social media

Some social media icons merely contain links to Spielwarenmesse eG's presence on these platforms, without any data being transferred when they are activated. If we would like to show you content from social media (Instagram, Facebook) and this could result in data being collected from the social media platforms, we will ask for your consent in advance (Article 6(1)(a) GDPR). For this purpose, we use the above-mentioned Usercentrics Consent Management Platform, which allows you to find out about cookies and, if you wish, revoke your consent at any time.

YouTube

Various pages of Spielwarenmesse eG contain so-called embeds of videos on YouTube. This only enables the connection to YouTube. YouTube is a service provided by Google Inc. (Our contractual partner is: Google Ireland, Gordon House, Barrow Street, Dublin 4, Ireland). For information on the purpose and scope of data collection and use by Google, as well as your rights and settings options for protection as a YouTube customer, please refer to YouTube's privacy policy.

On our website, we use the analysis and conversion tracking technology of the LinkedIn platform, a service provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2 (Ireland). The aforementioned technology from LinkedIn allows us to display more relevant advertising based on your interests . We also receive aggregated and anonymous reports from LinkedIn on advertising activities and information about how you interact with our website.

LinkedIn uses cookies for this purpose. These cookies are used to uniquely identify a web browser on a specific computer, are valid for 30 days, do not contain any personal data and are therefore not used to personally identify our website users. The cookie is used to analyse how you interact with our website (e.g. which website you came to us from, how long you stayed, which offers you were interested in) and whether or not you are a member of the LinkedIn platform. The information collected using the cookie is used to compile the aforementioned anonymous statistics and reports and to display advertising based on your interests.

Further information on data protection at LinkedIn can be found here. Regardless of whether you are a registered member of the LinkedIn platform or not, you can object to the analysis of your usage behaviour by LinkedIn and the display of interest-based recommendations ("opt-out"); To do so, click on the "Opt out on LinkedIn" button (for LinkedIn members) or "Opt out" button (for other users) at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Please note that rejecting such advertising does not remove ads from the pages you visit. It simply means that the ads you see are not necessarily tailored to your personal interests.

Use of Facebook remarketing and custom audience

Remarketing tags from the social network Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, are integrated into our pages. When you visit our pages, the remarketing tags establish a direct connection between your browser and the Facebook server. This provides Facebook with the information that you have visited our site with your IP address. This allows Facebook to associate your visit to our pages with your user account. We can use the information obtained in this way to display Facebook ads. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or its use by Facebook. For more information, please see Facebook's privacy policy.

Use of conversion tracking

With your consent, we use the "visitor action pixel" from Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook") on our website. This helps us track the actions of users after they have seen or clicked on a Facebook advertisement. This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes. The data collected in this way is anonymous to us, meaning we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which we inform you about to the best of our knowledge. Facebook may link this data to your Facebook account and also use it for its own advertising purposes in accordance with Facebook's data use policy. You can allow Facebook and its partners to place advertisements on and outside of Facebook. A cookie may also be stored on your computer for these purposes. If you do not want cookies to be stored on your computer, you can refuse to accept cookies in your browser settings.

Google

Our websites use Google Analytics, a web analytics service provided by Google Inc. ("Google").

For users who are resident in the European Economic Area or Switzerland, Google Ireland Limited is the controller responsible for your data, unless otherwise specified in the privacy policy of a particular service. Google Ireland Limited is therefore the Google affiliate responsible for processing your data and complying with applicable data protection laws.

Google Ireland, Gordon House, Barrow Street, Dublin 4, Ireland

Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of these websites is usually transferred to a Google server and stored there. However, if IP anonymisation is activated on our websites, your IP address will be truncated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. On behalf of the operator of these websites, Google will use this information to evaluate your use of the websites, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser software; however, please note that if you do this, you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plug-in available here.

We would like to point out that on these websites, Google Analytics has been extended by the code "anonymizeIp" to ensure anonymous collection of IP addresses (so-called IP masking).

As a Google Ads customer, we use Google Conversion Tracking, an analysis service provided by Google Ireland, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). Google Ads places a cookie on your computer ("conversion cookie") if you have reached one of our websites via a Google ad. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that someone has clicked on the ad and been redirected to our site. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Google Ads customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this purpose – for example, by means of a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain "googleadservices.com". Alternatively, you can make the appropriate setting in the cookie consent banner.

We also use Google AdSense, a web advertising service provided by Google Ireland, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") to place advertisements (text ads, banners, etc.). In doing so, your browser may store a cookie sent by Google or third parties. The information stored in the cookie may be recorded, collected and evaluated by Google or third parties. In addition, Google Adsense also uses small invisible graphics to collect information, which can be used to record, collect and evaluate simple actions such as visitor traffic on the website. The information generated by the cookie and/or graphics about your use of this website is transmitted to a Google server in the USA and stored there. Google uses the information obtained in this way to evaluate your usage behaviour with regard to AdSense advertisements. Google may also transfer this information to third parties if required by law or if third parties process this data on behalf of Google. Google will not associate your IP address with any other data held by Google. You can prevent cookies from being stored on your hard drive and the aforementioned graphics from being displayed. As with the other cookies described, you must deactivate the acceptance of cookies in your browser settings.

We use the remarketing technology of Google Ireland, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). This technology allows users who have already visited our website and online services and are interested in the offer to be targeted again with targeted advertising on the pages of the Google Partner Network. The advertising is displayed using cookies, which are small text files stored on the user's computer. With the help of these text files, user behaviour when visiting the website can be analysed and then used for targeted product recommendations and interest-based advertising.

If you do not wish to receive interest-based advertising, you can deactivate the use of cookies by Google for this purpose by visiting this page. Alternatively, users can deactivate the use of third-party cookies by visiting the Network Advertising Initiative's deactivation page.

By using our services, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please note that Google has its own privacy policy, which is independent of ours. We accept no responsibility or liability for these policies and procedures. Please review Google's privacy policy before using our website.

We also use Google Maps to display geographical maps, search for and display addresses, and navigate (route planning) from your location to fixed locations such as exhibition or conference venues. Google Maps sets a so-called NID cookie and stores an individual user ID there. You can prevent the use of Google Maps by deactivating the service in User Centrics.

Google Maps is a service provided by Google Ireland, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").

Bing, Seznam, Yandex

As an advertising customer, we use conversion tracking from the search engines Bing (Microsoft Ireland Operations Limited, Attn: Data Protection Officer, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Telephone: +353 1 706 3117).

Seznam (Seznam.cz, a.s., Radlická 3294/10, 150 00, Prague 5, Czech Republic)

Yandex (Yandex Oy, Moreenikatu 6, 04600 Mantsala, Finland).

A cookie is placed on your computer ("conversion cookie") if you have accessed one of our websites via an advertisement. The information provided under "Google Conversion Tracking" applies accordingly.

If you do not wish to participate in the tracking process of these search engines, you can also refuse the setting of a cookie required for this purpose – for example, by means of a browser setting that generally deactivates the automatic setting of cookies.

By using our services, you consent to the processing of data about you by these search engines in the manner and for the purposes set out above. Please note that these search engines have their own privacy policies, which are independent of ours. We accept no responsibility or liability for these policies and practices. Please check the privacy policies of the search engines before using our website:

Bing privacy policy

The privacy policy of Bing, Microsoft, can be found here: Microsoft privacy policy – Microsoft privacy

Yumpu

On our websites, we occasionally use the Yumpu tool from i-Magazine AG, Gewerbestrasse 3, 9444 Diepoldsau, Switzerland, to offer you browsable catalogues, brochures or similar formats.

Usercentrics

We use a consent management platform from Usercentrics GmbH in Munich for our websites, which allows you to control which cookies are stored on your system. The following categories are distinguished:

Essential These cookies are essential for the operation of the website. This includes Usercentrics, among others. You cannot use the website if you do not agree to the storage of these cookies.

Functional These cookies serve to make the functions of the website more convenient or to enable certain services to be performed, for example, to watch YouTube videos.

Marketing These cookies are used for marketing purposes to analyse user behaviour and, for example, to improve the information offered on the website.

You can accept the cookies listed under Functional and Marketing, whereupon they will be stored on your system. However, you can object to their use at any time by preventing them from being stored. To do so, click on the pencil icon on the website.

Special notes on the use of surveys

In order to optimise our services, we invite you to participate in target group-specific surveys at irregular intervals. We use the survey tool from easyfeedback GmbH to conduct the surveys. Participation in the surveys is voluntary and always anonymous. For specific questions, we give you the option of providing your contact details. It is your decision whether to provide these and make them available to us along with your answers.

A technical cookie is set for each survey. This is necessary to prevent multiple participation by means of a cookie block.
The session ID and member ID are stored in your local storage. These are pseudonymised and cannot be traced back to a specific person unless personal data has been requested or the survey link has been personalised.

Chatbot

Scope and type of data processing

Our chatbot processes the personal data that is entered. You can use the chatbot without entering your personal data.

However, we must collect certain personal data to ensure the functionality of the chatbot:

Time and date of your enquiry
Content of your enquiry

You are free to choose the content of your enquiry – please do not enter any personal or sensitive personal information in the free text field (name, address, payment details, etc.). Please note that all data you provide will also be processed by our chatbot.

The legal basis for processing by the chatbot is Art. 6 (1) lit. f GDPR. Spielwarenmesse eG has a legitimate interest in offering you a chatbot to improve your user experience. We have concluded a data processing agreement with the software operator in accordance with Art. 28 GDPR, which regulates how and for what purposes data may be processed.

As the use of the chatbot is voluntary, we assume that when you use it, the processing of the chatbot to answer your questions is also in your interest. It is therefore not apparent that your rights are restricted by the processing of the chatbot.

We evaluate data for statistical purposes in order to measure demand, analyse chat histories, improve the quality of the chatbot's responses and troubleshoot errors. Therefore, we have no way of assigning this data to a specific person. This data is not merged with other data sources. We do not store any other personal data in connection with the use of the chatbot.

The data is not passed on to third parties or evaluated in any other way, unless there is a legal obligation to do so (Art. 6 (1) (c) GDPR).

All collected data will be deleted after 30 days at the latest.

Log and statistical data

Each time our chatbot is accessed, the dialogues are stored in a log file. They are used exclusively for the purpose of improving the dialogues and for error analysis and are not passed on to third parties. The data does not allow the chat users to be identified.

Security

Your questions and analysis data are transmitted securely to the chatbot using SSL encryption (transport encryption). Access to the chatbot's systems is protected by firewalls that prevent unauthorised external access.

Our systems are located on the servers of Hetzner Online GmbH, Gunzenhausen, Germany.

Hyperlinks to external websites

The chatbot may contain hyperlinks to landing pages and websites of other providers. In these cases, you will be redirected from the website operator's website directly to the website of another provider. You can recognise this by the change in the URL, among other things. After the change, we cannot assume any responsibility for the confidential handling of your data, as we have no influence on whether these public or non-public bodies comply with data protection regulations. Please refer to the websites of these public or non-public bodies for information on how they handle your personal data.

Proviso

Spielwarenmesse eG reserves the right to change this Privacy Policy at any time while taking into consideration provisions under data protection law.

Any questions?

If you have any questions or suggestions concerning data protection at Spielwarenmesse eG, please contact our Data Protection Officer by e-mail at

Spielwarenmesse eG
Data Protection Officer,
Michael Horsch
Herderstr. 7
90427 Nuremberg

Phone: +49 91199813-0
Email: info(at)spielwarenmesse.de / dataprotection(at)spielwarenmesse.de

Version: 07/12/2020