Spielwarenmesse eG

A brand festival with an unconventional spirit: that’s the third BRANDmate

  • Well-known brands in an expanded environment
  • Infotainment with presentations, panel sessions and live dating

It’s the licensing event of the year: on 19 and 20 June, the third edition of BRANDmate takes place in Offenbach, near Frankfurt am Main. The matchmaking area is online for all participants right now on the website for making appointments and networking. On site, this year the event offers decision-makers in the field of licensing and collaboration a redesigned exhibitor space and a large number of exciting programme highlights in a relaxed, unconventional atmosphere.

Efficient B2B networking

This year, the BRANDmate team is expecting a significantly greater number of visitors. Ticket sales so far are already more than 40% up on last year. The innovative matchmaking function is active right now on the event website. Through this platform, initial contacts can be made and appointments agreed. “Using our tool, all participants in BRANDmate can gain 100% transparent and direct access to relevant top decision-makers,” says Eva Stemmer, Director of BRANDmate GmbH, in anticipation of the event. “At the fair itself, attendees will be pitching collaborative ideas to one another to kick-start new licensing deals or other forms of partnership.”

Colourful diversity of sectors and brands

Exciting businesses from a range of different sectors will use showrooms to present their brands at the disused Fredenhagen steel plant. Major international entertainment companies such as NBCU, SevenOne Licensing, Studio 100 International and Warner Bros will be there. The international gaming brand Bandai Namco, together with Crunchyroll – a similarly globally active business in the field of manga and animés – is looking forward to potential partnerships for the German-speaking market. Global toy giants such as Hasbro and Mattel, along with publishers such as Carlsen, CE Community Editions, Olympia Verlag, Storyhouse Egmont and Tessloff, will also be attending with their intellectual properties. DFB and Strassenkicker will be there with their sports brands. As retailers for fan projects, EMP will be hosting a visitor lounge, while Talisman Brands will be bringing its Blaupunkt, RCA and SABA brands along to BRANDmate. “We are very happy at the continuing high level of interest in jointly generating new business ideas at this event, among both the big players and the specialists,” declares Christian Ulrich, Director of BRANDmate GmbH and Spokesperson of the Executive Board at Spielwarenmesse eG.

Conversations on equal terms

The supporting programme takes place on two stages, each with its own thematic focus. The ‘Tresentalk’ (‘countertop talk’) will mainly present panel discussions on collaboration- and brand-related topics from various fields. It includes speakers from well-known and reputable companies such as Amorelie, Crunchyroll, Guhl and Veganz. On the Retail Stage, on the other hand, there is a clear focus on topics relating to the retail trade. Alongside insights from Donkey (the well-known lifestyle products brand) and Toysino, Mondelez will be offer a glimpse behind the curtains, presenting a case study of the collaboration between Milka and DFL, the German Football League. As well as classic keynote speeches, this year BRANDmate will be paying attention to stage gamification. The live-dating format BLINDmate – curated by Markenkuppler – will give three companies the opportunity to get to know and ‘love’ Condor personally at a candlelit dinner. This will be followed by a discussion on implementing a cooperation agreement.

The full programme can be downloaded at