Trade fair service

World of Toys - capture international markets

[Translate to Englisch:] World of Toys

Would you like to capture international markets with your toys? Are you put off by lack of experience, organizational effort and language barriers?

World of Toys gives you the tools for presenting your company and products at the most important international toy markets around the world. Spielwarenmesse eG will organise your participation within international exhibitor groups at selected branch fairs.

As an international exhibitor you can register for the World of Toys programme and benefit from our full-service offer at the same time. We take care of the technical and organisational work and offer you many additional marketing services. Make sure of one of the coveted stand spaces in a prominent location!


  • Stand space in the World of Toys Pavilion
  • Stand cleaning service
  • Entry in the catalogue
  • Extensive press work
  • Announcement in the fair organizer‘s publications and relevant trade publications
  • Creation of a brochure for visitor promotion
  • Catering Services
  • Selection and recommendation of competent service partners for transport, travel, translation services, etc.
  • Measures of simplifying market entry, e.g. information on market and trading structure
  • Support from the competent team of Spielwarenmesse before, during and after the event


Up-to-date information about worldwide toy markets and international trade fairs delivered direct to your mailbox? Register today for our World of Toys newsletter.

Kids India

The Kids India was formed by Spielwarenmesse eG in 2013 and gives access to the world’s largest potential of children and youths. Besides toys, Indian and international exhibitors can present products there from the segments of baby articles, licenses, sport, leisure and hobbies. The fair anually takes place at the Bombay Convention & Exhibition Centre in Mumbai. the exhibition center is located between international airports and the center of the city Mumbai. 

Apart from being the industry business platform, Kids India also offers special areas to give attendees the optimum return on their visit with current industry trends and important topics.

Facts and figures

Next Kids India: 2022
Opening hours: Thursday – Saturday: 10 am - 6 pm
Visitors: Only for registered trade visitors no admission under 18 years of age
Organiser: Spielwarenmesse eG

Bombay Convention & Exhibition Centre
NSE Nesco Complex, Halle IV
Off Western Express Highway
Goregaon (E), Mumbai – 400 063, Indien

Your contact

You want to participate at the World of Toys programme in India? Please contact Sabrina Endres or our international representative Tanu Ailawadi.

Tanu Ailawadi

Representative India

Fax: +91 11 26873221

Sabrina Endres

Sales Manager

Fax: +49 911 99813-10

Kids Russia

Discover the Russian toy industry at the Kids Russia. Capture the big Russian toy market the easy and low-cost way with our World of Toys programme! 

Within the last years, Kids Russia in Moscow has successfully established itself as the most important trade fair for the Russian toy industry. Already the 14th edition will take place in 2020. The “International Trade Fair for our Children’s World” provides toys and hobby products plus baby, outdoor, playground and sports articles.

Kids Russia offers international companies the perfect opportunity to make key contacts in this aspiring market and so establish their own product spectrum.

Facts and figures

Next Kids Russia: 1 – 3 March 2022
Opening hours: Tuesday - Wednesday: 10 am - 6 pm,  Thursday: 10 am - 5 pm
Visitors: Only for registered trade visitors no admission under 16 years of age
Organiser: GRAND EXPO, CJSC a joint company of Spielwarenmesse eG and the Russian toy manufacturers

Crocus Expo
International Exhibition Centre
43400, Moscow Area, Krasnogorsk
65-66 km Moscow Ring Road, Russland

More Information about Kids Russia

Report 2021

Your contact

You already participated at the World of Toys programme in Russia? Sergey Sheyko looks forward to hearing from you!

New exhibitor? Please contact Claudia Herzog or our international representatives. .

Sergey Sheyko

Project Manager

Claudia Herzog

Sales Manager

Fax: +49 911 99813-846

Hong Kong Toys & Games Fair

Are you ready to capture the Asia-Pacific Region with your products? Then the World of Toys Pavilion at Hong Kong Toys & Games Fair is the place to be for you! Venture the step into the Asian toy market. Become an exhibitor at the Hong Kong Toys & Games Fair

The Hong Kong Toys & Games Fair has developed into the most important fair for the Asian market. It provides the link for business relationships between Africa, America and Europe on the one hand and the Asia-Pacific region on the other. Some 2,000 exhibitors present their products at the Hong Kong fair. The Hong Kong Toys & Games Fair has thus been proved as the second largest event after Spielwarenmesse®.

Spielwarenmesse eG and the Hong Kong Trade Development Council (HKTDC) signed a cooperation agreement on 3 July 2008, which made the World of Toys Pavilion possible.

Facts and figures

Next Hong Kong Toys & Games Fair: 10 - 13 Januar 2022
Opening hours: Monday - Wednesday: 9.30 am - 6.30 pm, Thursday: 9.30 am - 5 pm
Visitors: Only for registered trade visitors no admission under 18 years of age
Organiser: Hong Kong Trade Development Council 

Hong Kong Convention
and Exhibition Centre
1 Expo Drivem Wan Chai, Hongkong

Register now for Hong Kong Toys & Games Fair 2022!

Your contact

You already participated at the World of Toys programme in Hong Kong? Marlene Hösch looks forward to hearing from you! 

New exhibitor? Please contact Natalia Pilarski or our international represantatives.

Marlene Hösch

Senior Project Manager

Fax: +49 911 99813-26

Natalia Kalberlah

Sales Manager

Fax: +49 911 99813-860

USA - Toy Market

Toy market USA

Are you interested in the world’s largest toy market?  The American toy industry generates sales worth US$ 27 billion each year. Around 95 % of toy retailers and manufacturers are small companies that benefit from a steady consumer demand for new products. Because of this, start-ups and international toy makers in particular stand a good chance when entering the American toy market.

Your contact

We have established partnerships with trade associations in the USA.  For current partnership information, please contact Schylon Hofmann.

Schylon Hofmann

Senior Cooperation Marketing Manager

Fax: +49 911 99813-829


Did you know that you can also take part in the Spaceback bonus system when you exhibit at our international fairs and exchange the SpacePoints collected for free stand space?