World of Toys – USA / North America
Your leap across the big pond

From 0 to 100: the potential of the US market

The American toy industry has a turnover of 27 billion US dollars every year. Around 95% of toy retailers and manufacturers are small businesses that benefit from steady consumer demand for new products.

The market size of the total toy industry in the US is approximately $40 billion in 2022, up 33% from 2019.
While sales remained relatively flat in 2022, the market has seen strong growth over the past three years, increasing 14% in 2021 and 17% in 2020, according to NPD Group's US Retail Tracking Service.

For this reason, start-ups and international toy manufacturers in particular have good opportunities to enter the US toy market.

Toy Fair New York

Are you interested in the world's largest toy market?

Spielwarenmesse eG is once again offering you the opportunity to exhibit on a World of Toys joint stand at Toy Fair New York in 2025.

Become part of the World of Toys Pavilion at the Toy Fair New York

Create visibility for your company in the World of Toys Pavilion at the Toy Fair New York 2025! Use the network of Spielwarenmesse eG to plan your trade fair presentation in a professional and relaxed way.

Dates and facts

Next Toy Fair New York: 1 March – 4 March 2025
Visitors: only for registered trade visitors, no admission for under 18 years of age
Organiser: The Toy Association, Inc.

429 11th Avenue
New York, NY 10001

Review Toy Fair New York 2023

From 30 September to 3 October, Spielwarenmesse eG presented itself for the first time with its own World of Toys Pavilion at Toy Fair New York. A total of 17 exhibitors from 11 different countries took advantage of the comprehensive package to present their new products at the fair.


What our exhibitors say

“Our participation in the NewYork Toy Fair in co-operation with the Spielwarenmesse offers us many advantages, such as a prime location and visibility [...] all under the umbrella of a respected and well-known label in the toy industry.”

Ive Meermans
Sales and Marketing Manager
Scoot & Ride Vertriebs GMBH

“The Toy Fair in New York is an excellent opportunity to present ourselves at the largest toy market in the world. Thanks to the cooperation with Spielwarenmesse Nürnberg, the preparations were simple and straightforward.”

Thomas Pfau

“We are delighted to have participated in the New York Toy Fair [...]. This enabled us to meet our American contacts in person and lay the foundations for our business relationship.”

Sutepan Ganendiran
compacToys GmbH & Co. KG

Your contact person

You would like to participate as an exhibitor in our World of Toys programme in the United States? Your contact persons look forward to hearing from you and will be happy to answer any questions you may have.

Claudia Herzog

Sales Manager

Fax: +49 911 99813-846

Ramona Schneider

Project Manager

Curious? World of Toys is active in other markets!