Messeservice
Toy Fair New York
Your leap across the big pond
Toy Fair New York is the gateway to the world's largest toy market. The most important industry platform in North America, the fair attracts leading manufacturers, innovative start-ups and international buyers from the retail and wholesale sectors each year. The wide range of exhibitors, from classic toy manufacturers to trend product innovators and digital technology companies, reflects the diversity and dynamism of the US market.
Alongside a comprehensive exhibition area, Toy Fair New York offers an appealing supporting programme comprising specialist presentations, networking events and exclusive trend insights. This is where valuable contacts are made with decision-makers from trade and industry, laying the foundation for sustainable business success.
In 2024, over 1,000 companies from more than 30 countries showcased their products at Toy Fair New York, welcoming around 30,000 trade visitors to Manhattan. The fair is therefore the central platform for entering and expanding in the North American market.
Become part of the World of Toys Pavilion at the Toy Fair New York
Create visibility for your company in the World of Toys Pavilion at the Toy Fair New York 2026! Use the network of Spielwarenmesse eG to plan your trade fair presentation in a professional and relaxed way.
This is how you benefit from your participation in the World of Toys Pavilion:
- Support before, during and after the event from the competent team of Spielwarenmesse eG
- All-round carefree stand construction package (stand area incl. stand construction, basic furnishings, stand lettering)
- Selection and recommendation of competent service partners for transport, travel, interpreting services, etc.
- Comprehensive marketing measures for guaranteed attention (announcement in trade fair publications, catalogue entry)
- ...and much more
Dates and facts
Next Toy Fair New York: 14 - 17 February 2026
Visitors: only for registered trade visitors, no admission for under 18 years of age
Organiser: The Toy Association, Inc.
Venue
JACOB K. JAVITS CONVENTION CENTER OF NEW YORK
429 11th Avenue, New York, NY 10001
Review Toy Fair New York 2025
From 1 to 4 March, Spielwarenmesse eG presented itself for the second time with its own World of Toys Pavilion at the Toy Fair New York. A total of 13 exhibitors from 8 different countries took advantage of the comprehensive package to present their new products at the fair.
What our exhibitors say
Thank you for inviting Warmies to participate in the World of Toys Pavilion. The space was well laid out and presented well. Traffic was good and we had a very successful show.
Scott Wehrs
President
Warmies
This is the second year that we have had the opportunity to exhibit at the New York Toy Fair thanks to Spielwarenmesse. We are still thrilled. The team is there for us and does its best to help us and find solutions when we need them. The stand is handed over ready to use, which is very practical and saves us a lot of time.
Alain Briand
Chief Executive Officer
Madcow Entertainment
I was delighted to be back in New York as an exhibitor after a long absence. The trade fair was well attended and we were able to make some interesting contacts. The location in the upper hall was good, although it would be desirable to move the stands further forward. The stand system, on-site support and trade fair presentation were excellent.
Joachim Schäfer
Managing Director
Schäfer Toy Company GmbH
Your contact person
You would like to participate as an exhibitor in our World of Toys programme in the United States? Your contact persons look forward to hearing from you and will be happy to answer any questions you may have.
