Podcast
Ein Unternehmen im Wandel der Zeit
Im Gespräch mit Sebastian Trischler von Mattel
In der neunten Folge des Spielwarenmesse Podcast durften wir mit einem der größten Unternehmen in der Spielwarenbranche sprechen. Mattel hat sich seit seiner Unternehmensgründung 1945 immer wieder der Zeit angepasst und ist dabei vor allem auch für seine innovativen Marketingstrategien bekannt. Aber wieso lag schon so früh der Fokus auf Werbung und wie wichtig sind eigentlich heutzutage Influencer? Antworten auf diese Fragen liefert Sebastian Trischler, Geschäftsführer der Mattel GmbH in Frankfurt. Außerdem erfahren Sie im Interview mehr über das Dream Gap-Projekt bei Barbie und das Recycling-Programm Mattel PlayBack.
Den Podcast gibt es hier:
Extbase Variable Dump
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Zurück zur ÜbersichtsseiteDie 9. Folge des Spielwarenmesse Podcasts unterhalten wir uns mit Se bastian Trischler von Mattel.
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